Regional Senior Brand Manager - Self Care - AMET
Job details
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation. Job Description - Regional Senior Brand Manager - Self Care - AMET (2407023507W) This position reports into the Head of Self Care - AMET and is based in Cape Town, South Africa. Who we are Kenvue is currently recruiting for: Regional Senior Brand Manager - Self Care - AMET . At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID Brand Adhesive Bandages that you already know and love. Our global team is made up of ~22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. General Summary: The Regional Sr. Brand Manager, Self Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Self Care brands in the cluster: Benylin, Sinutab, Nicorette, Regaine, Imodium etc., reporting to the Self Care AMET Lead. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and work closely with AMET cross-functional teams. Major Duties & Responsibilities
- Brand Strategy Implementation and Execution Planning
- Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans.
- Partners with senior management, lead-markets and cross-functional teams in creating robust End to End plans.
- Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
- Monitors market, brand performance, competitors, trends and consumer insights to inform marketing strategies and tactics.
- Leads the 3YOP Plan for priority Self Care brands.
- Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets/content/claims development for the cluster.
- Leads & implements the end to end portfolio management, pricing, promotion and communication strategy across the cluster.
- Deploying regional/global communication strategy
- Leads the communication planning for the cluster (comms priorities, calendar, media strategy).
- Provides input to regional and global teams for all content development needs and requirements.
- Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.
- Acts as brand equity guardian for the cluster, ensuring consistency across all markets.
- Collaborates with local Brand Activation teams and healthcare professional teams.
- Deploying new products (portfolio extensions, brand expansion to new markets)
- Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
- Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory Affairs, Finance, gatekeeping).
- Assess potential of new products and develops business case.
- Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- Employee Resource Groups
Primary Location
Europe/Middle East/Africa-South Africa-Western Cape-Cape Town Kenvue is an Affirmative Action and Equal Opportunity Employer. If you are an individual with a disability, please check our page for information on how to request an accommodation. #J-18808-LjbffrApply safely
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