Graphic designer - ABC

What Is the Role of a Graphic Designer? Graphic Designers create visual concepts to communicate information. They create everything from posters and billboards to packaging, logos, and marketing materials. Graphic Designers use elements such as shapes, colors, typography, images, and more to convey ideas to an audience.

Duties & Responsibilities:

• Study design briefs and determine requirements
• Advise clients on strategies to engage target audiences
• Identify the best ways to illustrate and communicate clients’ vision while complying with design best practices
• Create designs using illustration, photo editing, and layout software
• Select colors, images, typography, and layout for communication materials, including websites, logos, signs, books, magazine covers, annual reports, advertisements, and social media posts
• Illustrate concepts by designing rough drafts of art arrangement, font size, and style, and submitting for approval
• Produce drafts for client review and make revisions based on feedback received
• Collaborate with clients, Art Directors, and creative team members such as marketing, sales, and business operations throughout the various phases of a project to determine project scope and deliverables
• Use digital graphic design software to create graphic images and design layouts that communicate company messaging and achieve artistic or decorative effects, including a selection of colors, images, and fonts
• Communicate designs and concepts to clients or Art Directors before incorporating their recommended changes into revised designs
• Test graphics across various media
• Amend designs based on client and stakeholder feedback
• Ensure final graphics and layouts are visually appealing and on-brand
• Review final graphic designs for errors before publishing
• Keep up-to-date with the latest design trends, tools, and technologies