Go To Marketing Manager (GTM)

Job Title: Go-to-Market (GTM) Manager Company: NeuralGarage Location: HSR, Bengaluru, India/ WFO 5 Days About Us: NeuralGarage is a pioneering Generative AI startup revolutionising the audio-visual domain for the Media and Entertainment Industry. Our core technology, VisualDub, eliminates "Visual Dissonance" in dubbed content, providing a seamless viewing experience. We cater to Films, Streaming, Advertising, and Broadcasting ecosystems, and we are on a mission to expand our SaaS platform’s reach and impact. Job Description: We are seeking a dynamic and experienced Go-to-Market (GTM) Manager to join our team and lead the 0 to 1 journey of our VisualDub SaaS platform. The ideal candidate will have a proven track record in a GTM role within a B2B SaaS startup, with a deep understanding of identifying the right Ideal Customer Profile (ICP), strategizing effective outreach, and driving user onboarding and engagement. Key Responsibilities:

• Identify ICP and Target Users:
• Conduct market research to identify the right ICP for VisualDub SaaS.
• Develop user personas and segmentation strategies to target relevant audiences.
• Strategy Development and Execution:
• Create and implement GTM strategies to reach potential customers.
• Develop marketing campaigns to generate awareness and interest in VisualDub SaaS.
• Design and execute user acquisition and onboarding strategies.
• Market Outreach and User Engagement:
• Build and manage relationships with potential customers and partners.
• Develop and implement strategies to engage and retain users.
• Collaborate with sales and marketing teams to optimize outreach efforts.
• Marketing and Promotion:
• Lead the development of marketing materials and content to support GTM efforts.
• Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
• Analyse marketing performance and optimise campaigns for better results.
• Cross-Functional Collaboration:
• Work closely with product and customer success teams to ensure alignment and execution of GTM plans.
• Provide feedback and insights to the product team to drive product enhancements and new features.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 3-4 years of experience in a GTM role within a B2B SaaS startup.
• Proven track record of successfully bringing SaaS products to market.
• Strong understanding of market research, user segmentation, and customer personas.
• Experience with digital marketing, content creation, and campaign management.
• Excellent communication, analytical, and problem-solving skills.
• Ability to work collaboratively in a fast-paced, startup environment.