Social Media Digital Marketing Lead

Social Media Digital Marketing Lead OneWood, Pakistan We are looking for a full-time Social Media Digital Marketing/Sales Lead to look after the online sales and digital marketing a European brand. The job is based in Lahore, Pakistan.The candidate must have a degree (web design, CS, IT, marketing or similar) from a good university, good command over English with at least 5 years of relevant experience in digital marketing channels. We will pay competitive salary along with company benefits.You will be responsible for building and executing a multi-channel B2C marketing and communications strategy, with a focus on digital scale-up.You will need to be both strategic and tactical, with the skill to move seamlessly from high-level vision and clarity of thought, to detail-oriented execution and delivery.We thrive in an ideas-led environment and will always look actively to encourage your suggestions in order to deliver team success and exceed targets.Job SpecificationKey DutiesDesigning and then executing digital marketing strategy.Designing and then executing social media strategy.Develop and report.Read data and drive actionable intelligence from it.Execute A/B and MVT testing.Provide timely report to senior management on sales, revenue and key trends.Manage customer journey from start point to Thank you pages.Conversion management.Work alongside customer service and fulfillment department including returns.Key RequirementsBecome engrossed in the clients brand understand its brand values and project relevant communications.Full grasp of latest digital marketing trends.Enjoy working in social media such as facebook, twitter, instagram etcProven experience with brands.Proven experience of handling ROI and conversion management.Have experience of SEO, PPC, Google Ad Words, Web Master tools, Paid social, mobile and affiliates management.Able to work with wide range of teams including design, development and social media teams.Have experience of using email marketing.Have experience of using Google analytics.Have experience of using CMS and preferably Magneto.Good grasp of concepts and practical experience of providing excellent customer experience online and creating usable online journeys. Information Technology and Services - Lahore, Pakistan

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