Marketing Automation Manager

Marketing Operations Manager - JDWhat You'll DoBirdeye is looking for a Business Operations Manager to join our Revenue Operations team in India. Reporting to the Director of Marketing Ops, you'll be a critical member in the Business Operations (RevOps) projects/tasks along with the revenue operations ecosystem.You will work in alignment with Revenue operations counterparts in the US and Manila. You will also work in close collaboration with cross-functional teams - marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline Revenue Ops processes, scale the lead-to-deal flow, enhance overall business productivity, and support revenue growth.ResponsibilitiesOwn & monitor the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-upBe the go-to knowledge centre for leveraging Marketing Tech systems and Business/RevOps ops processes to ensure optimal lead-gen flow, lead list handling, campaigns & workflow execution in Hubspot or Marketo and measurement in Salesforce or BI tool.Deliver formal in-depth capability and configuration assessments of marketing data & Marketing Automation solutions. Co-Author the marketing data & technology optimization roadmaps.Identify areas of inefficiency for process and business operational optimization and propose solutions that enable scale and document workflows, content, deliverables, QA processes.Collaborate with Marketing Managers, Marketing data Strategists, BI, & Product Marketers to execute end-to-end marketing ops processes and complex, data-driven marketing programs and automations.Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution.Develop scheduled and incremental reporting with the ability to compile and review raw data, provide insight across all channels, A/B testing's, and activities and make recommendations and optimizations.Strong understanding of using reporting tools for building and maintaining the Marketing sourced/influence pipeline, Lead-lifecycle reporting, campaign attributions and other ad-hoc campaign reporting and dashboards that highlight important marketing performance metrics.Hands-on problem solver with proven Business technical background & acumen to troubleshoot and solve sophisticated problems with Business Ops & RevOps.Requirements7+ years of RevOps / Business Ops experience, preferably in SaaSDegree in Business or related fieldAbility to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software. Startup experience is a plus.Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategiesStrong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models.Strong working knowledge of Salesforce.com, Hubspot or Marketo and any other marketing automation tools, including best practices for use, integrations, and reporting.Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion ratesLeanData Knowledge is a plusStrong project and program management skills.Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analyticsExpert communication skills, with experience building presentations and analyses for presentations to the senior leadership team.Please send your CV to prasanna.k@birdeye.com PRB