Home Bahrain Commercial Development Executive (Trade Marketing)- Nutrition & Dairy - Nestle Operational Serv[...]

Home Bahrain Commercial Development Executive (Trade Marketing)- Nutrition & Dairy - Nestle Operational Serv[...]

Commercial Development Executive (Trade Marketing)- Nutrition & Dairy - Nestle Operational Serv[...]

Full time at RESO in Bahrain
Posted on August 23, 2024

Job details

Commercial Development Executive (Trade Marketing) - Nutrition & Dairy - Nestle Operational Services Worldwide SA

Position Snapshot: Commercial Development Executive – Dairy & Nutrition Location: Bahrain Full-Time Position Summary: Develop & deploy category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in the marketplace. A Day in Life...
  • Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insights relevant to category, brand, channel and customer.
  • Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers' sell-out data regularly to win in trade.
  • Recommend & execute optimized Pack Price architecture through fully understanding consumer, shopper & customer needs across prioritized channels distribution.
  • Optimize consumer/customer budget strategy and allocation, review annual budgets and investment, and track category spending in the country.
  • Define growth opportunities and main drivers for the category & track the execution of plans, identifying gaps and proposing actions to close them.
  • Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, balancing trade investment with customer tactics and needs.
  • Define & Review the picture of success for the category in each prioritized channel and enable its implementation.
  • Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key growth opportunities and activation platforms.
  • Understand the channel dynamics and prioritize them based on shopper centric insights.
  • Lead the e-commerce channel activities in the country & work closely with e-commerce team & BU in applying the category strategy in this channel.
  • Develop channel solutions and contribute to build commercially aligned business cases and key initiatives.
  • Lead and develop CDT and ensure they receive regular feedback sessions and proper coaching.
  • Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes.
What Will Make You Successful...
  • 3+ years of commercial experience, previous experience in trade marketing, sales, shopper management or marketing.
  • Demonstrable record of success & performance.
  • Background in nutrition would be a plus.
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