Job details
Commercial Development Executive (Trade Marketing) - Nutrition & Dairy - Nestle Operational Services Worldwide SA
Position Snapshot: Commercial Development Executive – Dairy & Nutrition Location: Bahrain Full-Time Position Summary: Develop & deploy category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in the marketplace. A Day in Life...- Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insights relevant to category, brand, channel and customer.
- Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers' sell-out data regularly to win in trade.
- Recommend & execute optimized Pack Price architecture through fully understanding consumer, shopper & customer needs across prioritized channels distribution.
- Optimize consumer/customer budget strategy and allocation, review annual budgets and investment, and track category spending in the country.
- Define growth opportunities and main drivers for the category & track the execution of plans, identifying gaps and proposing actions to close them.
- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, balancing trade investment with customer tactics and needs.
- Define & Review the picture of success for the category in each prioritized channel and enable its implementation.
- Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key growth opportunities and activation platforms.
- Understand the channel dynamics and prioritize them based on shopper centric insights.
- Lead the e-commerce channel activities in the country & work closely with e-commerce team & BU in applying the category strategy in this channel.
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives.
- Lead and develop CDT and ensure they receive regular feedback sessions and proper coaching.
- Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes.
- 3+ years of commercial experience, previous experience in trade marketing, sales, shopper management or marketing.
- Demonstrable record of success & performance.
- Background in nutrition would be a plus.
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Dairy - Nestle Operational Serv[...]', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<h3> Commercial Development Executive (Trade Marketing) - Nutrition & Dairy - Nestle Operational Services Worldwide SA </h3><p><b> Position Snapshot: </b><br> Commercial Development Executive – Dairy & Nutrition <br> Location: Bahrain <br> Full-Time </p><p><b> Position Summary: </b><br> Develop & deploy category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in the marketplace. </p><p><b> A Day in Life... </b></p><ul><li> Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insights relevant to category, brand, channel and customer. </li><li> Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers' sell-out data regularly to win in trade. </li><li> Recommend & execute optimized Pack Price architecture through fully understanding consumer, shopper & customer needs across prioritized channels distribution. </li><li> Optimize consumer/customer budget strategy and allocation, review annual budgets and investment, and track category spending in the country. </li><li> Define growth opportunities and main drivers for the category & track the execution of plans, identifying gaps and proposing actions to close them. </li><li> Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, balancing trade investment with customer tactics and needs. </li><li> Define & Review the picture of success for the category in each prioritized channel and enable its implementation. </li><li> Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key growth opportunities and activation platforms. </li><li> Understand the channel dynamics and prioritize them based on shopper centric insights. </li><li> Lead the e-commerce channel activities in the country & work closely with e-commerce team & BU in applying the category strategy in this channel. </li><li> Develop channel solutions and contribute to build commercially aligned business cases and key initiatives. </li><li> Lead and develop CDT and ensure they receive regular feedback sessions and proper coaching. </li><li> Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes. </li></ul><p><b> What Will Make You Successful... </b></p><ul><li>3+ years of commercial experience, previous experience in trade marketing, sales, shopper management or marketing. </li><li> Demonstrable record of success & performance. </li><li> Background in nutrition would be a plus. 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