Digital Marketing Executive

We are recruiting to fill the position below: Job Title: Digital Marketing Executive Location: Lagos Employment Type: Full-time Job Purpose

• As a Digital Marketing Executive, you will be responsible for running various marketing campaigns over various platforms to gain visibility and return on investment.
• You will also be responsible for creating original text and video content, managing posts and responding to followers on all platforms.

• Carryout SEO/Digital Marketing Campaigns that will drive engagement, increase visibility and lead to leads conversion
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Perform ongoing keyword discovery, expansion and optimization, optimize copy and landing pages for search engine marketing
• Stay up to date with emerging technologies and trends in design tools and applications and use of them to maximize output
• Monitor, increase web/engagement metrics; bounce rate, page time, visit duration, views for each subsidiary
• Create campaigns and calls-to-action that drive target audience to our sites and generate leads for each subsidiary
• Brainstorm new digital marketing platforms and ways to capture customer attention
• Create, proofread and edit for various digital marketing content to ensure consistency in branding
• Research and implement search engine optimization recommendations
• Generate and share contents for each subsidiary’ blog
• Set up and optimize each subsidiary’s pages within each platform to increase the visibility of company’s social content
• Analyze digital marketing campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with other departments to develop digital marketing timelines coinciding with new service releases, ad campaigns, or other brand messages
• Write post for each subsidiaries’ blog
• Collaborate with other teams, like operations and sales to ensure brand consistency.
• Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators.
• Carry out responsibilities as assigned by the Digital Marketing Manager

• First Degree in Mass Communications or in a related field.
• Professional membership/certification is an added advantage.

• Minimum of 2 years’ relevant experience.
• Experience in the travel industry and working with multiple stakeholders is an added advantage.

• Ability to work under pressure and effectively multi-task while maintaining professional rapport with clients.
• Conversant with Digital Media platforms.
• In-depth experience with website analytic tools.
• Excellent oral and written communication skills.
• Strong organizational and time management skills.
• Excellent attention to detail.
• Highly innovative.
• Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.