Regional Digital Marketing Manager APAC

The role This role works closely with key internal partners to drive digital paid marketing effectiveness in the sense of optimizing investment to achieve maximum ROAS. Provide expertise advance to guide internal teams to have the best practices on digital paid media. What will you do:

• Drive digital marketing strategies that increase brand awareness, drive traffic, generate leads and increase sales.
• Provide campaign performance analysis and recommendations to optimize performance for the best ROAS and identify opportunities for improvement.
• Monitor and report on regular and key program metrics, and use insights to make data-driven decisions to support the marketing plan.
• Support the planning and execution of all digital channels, SEO/SEM, Google ads, database marketing, email, social media, and display advertising campaigns.
• Stay up to date with industry trends and best practices in digital marketing to ensure the company keeps abreast of the curve.

What are we looking for:

• Degree holder in Marketing or equivalent.
• Minimum of 7 years of relevant working experience. At least 2 years of hands-on performance media experience (Agency Experience Preferred – but not necessary).
• Experience in Marketplaces and brand.com.
• Experience in Using Google Ad, Meta Business Suite, GA4, GTM, Adobe Analytics.
• Strong acumen on social media trends in APAC and technology.
• Highly motivated individual with entrepreneurial spirit and ability to manage multiple priorities in a fast-paced environment.
• Excellent team player and able to provide guidance to Junior Staff & develop overall team capabilities.
• Proficient in written and spoken English (Bonus if have additional Asian language).

What we offer:

• Be part of a growing international beauty group, with the latest acquisitions our portfolio consists of 9 brands.
• A multinational working environment with internal mobility opportunities.
• Monthly staff engagement and sustainability activities.
• Attractive discretionary bonus.
• Quarterly free and monthly discounted products.
• Annual leaves, Birthday Leave, bi-monthly Relaxing days off, quarterly Community Service off.
• Flexible Work arrangement including Flexible work hours and WFH.
• Medical, Dental and Life Insurance.
• Maternity Leave (up to 20 weeks fully paid) and paternity leave (up to 14 weeks fully paid).

(All personal data collected will be used for recruitment purposes only.) L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organisational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values and our commitment to sustainability. #J-18808-Ljbffr