Lead, Social Media (Instagram and Short-Form Content)

Location: RemoteCompany Overview:Join our passionate team at EssentiallySports, a prominent digital sports media house dedicated to delivering engaging and dynamic content to sports enthusiasts worldwide from a Fan's Perspective. We are committed to expanding our presence across all short-form content platforms, with a primary focus on Instagram. We are seeking a strategic and creative Social Media Lead to spearhead our growth and engagement strategies in this exciting digital landscape.Role Overview:As the Lead, Social Media (Instagram and Short-Form Content), you will be instrumental in driving our social media strategy and content creation efforts across platforms like Instagram, YT Shorts, TikTok, Reels, and others. You will lead a team of social media specialists and collaborate closely with content creators to deliver compelling and innovative campaigns that resonate with our audience and amplify our brand presence.Responsibilities:Social Media Strategy and Planning:Develop and execute a comprehensive social media strategy focused on Instagram and other short-form content platforms, aligned with company goals and audience preferences.Define clear objectives and KPIs to measure the success of social media campaigns, adjusting strategies based on performance analytics and industry trends.Content Creation and Management:Lead content ideation and creation processes, working closely with content creators, designers, and videographers to produce high-quality, visually compelling content optimized for each platform's unique audience and format.Ensure all content adheres to brand guidelines, resonates with our target demographic, and drives engagement, followership, and audience growth.Community Engagement and Growth:Foster community engagement through active interaction with followers, responding to comments, messages, and mentions in a timely and engaging manner.Implement growth strategies to expand our follower base organically, leveraging partnerships, influencers, and user-generated content.Performance Analytics and Optimization:Monitor and analyze social media performance metrics across platforms, providing actionable insights and regular reports to inform strategic decision-making.Use data-driven insights to optimize content strategy, audience targeting, and campaign effectiveness, continually testing and iterating to maximize results.Cross-functional Collaboration:Collaborate closely with marketing, content, and partnerships teams to align social media efforts with broader marketing initiatives and campaigns.Coordinate promotions, contests, and special campaigns that integrate seamlessly across all short-form content platforms.Requirements:Bachelor's degree in Marketing, Communications, Digital Media, or a related field; relevant certifications a plus.5+ years of proven experience in social media management, with a strong focus on Instagram and short-form content platforms, ideally within the American sports media or entertainment industry.Deep understanding of social media algorithms, content formats, and best practices for maximizing engagement and reach.Creative thinker with a passion for sports and a demonstrated ability to conceptualise and execute innovative social media campaigns.Strong analytical skills and proficiency in social media analytics tools to track performance metrics and generate actionable insights.Excellent communication, leadership, and interpersonal skills, with the ability to lead a remote team and collaborate effectively in a fast-paced environment.Benefits:Competitive salary and performance-based bonuses.Remote-friendly workplace with flexible working hours.Opportunities for professional growth and career development in a well established and rapidly expanding digital sports media company.Access to sports events and exclusive perks related to the industry.Join Us:If you are a strategic thinker with a passion for sports and a proven track record in driving social media growth and engagement, we invite you to apply for the Lead, Social Media (Instagram and Short-Form Content) role at EssentiallySports. Join us in shaping the future of digital sports media and delivering impactful social media campaigns from a Fan's Perspective. Apply now and be part of our exciting journey!How to Apply:Please submit your resume, a cover letter outlining your relevant experience and achievements, and any portfolio or examples of successful social media campaigns you have led at hiring@essentiallysports.com. We look forward to reviewing your application and discussing how you can contribute to our team. PRB