Job details
About Calo Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. Role Overview With our growth in Bahrain, we’re looking for a star to join our team as a Marketing Manager, to be responsible for developing, executing, and overseeing marketing strategies tailored to the Bahraini market helping us stay fresh and competitive. Main Responsibilities
- Build quarterly and monthly local marketing strategies derived from the company’s goals.
- Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets.
- Lead and grow a team of marketing specialists.
- Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation.
- Oversee customer communication plans & CRM process.
- Own the development of engaging localized marketing calendar.
- Launch marketing campaigns end-to-end, to acquire customers across various channels.
- Identify key customer segments to tailor marketing messages.
- Work cross-functionally with customer experience, product, growth, design, local operations, food team, etc. to align on new launches, targets, campaign development, etc.
- Identify new customer acquisition opportunities and test innovative strategies for effectiveness.
- Ensure all customer acquisition activities comply with local regulations and ethical standards.
- Ensure excellent customer experience and journey.
- Build strategic relationships and partner with key industry players.
- Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly.
- Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Bahrain.
- Liaise with social media influencers to execute promotional campaigns.
- Strong understanding of the Bahraini culture, consumer behavior, and market dynamics.
- 3+ years of marketing experience, with at least 1 year in a managerial role.
- Bachelor’s degree in Marketing or related field.
- Exceptional communication and writing skills in English and Arabic.
- Proven experience in planning and executing successful customer acquisition campaigns.
- Data-driven mindset with the ability to analyze and interpret performance metrics.
- Proficiency in digital marketing tools, social media platforms, and market research techniques.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Collaborative attitude and ability to work effectively with cross-functional teams.
- Pleasant personality and able to lead with empathy and patience.
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Hiring company
Calo
-
Marketing : Marketing Global CoursesAED 57
AED 514Duration: 1 Hour -
Marketing Analytics- Pricing Strategy and Analytics Lead AcademyAED 96
AED 1,432Duration: Upto 5 Hours
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