Assistant Director Integrated Marketing Communication (IMC)
Job details
Telenor Bank and Easypaisa are at the forefront of revolutionizing fintech in Pakistan by delivering innovative, cutting-edge technology solutions. Over the years we have evolved to become the most used digital payments platform.
Backed by the largest fintech in the world, Ant Group (affiliate company of Alibaba Group), and one of the leading multinational, Telenor Group. We aim to promote financial inclusion by empowering all Pakistanis to adapt convenient and secure digital financial solutions.
Job Summary
Develop and execute integrated marketing strategy across all media touch-points in collaboration with brand team and specialist agencies.
Responsibilities
IMC Management:
Lead IMC process to ensure all brand campaigns are delivered to the core target audience in the most effective manner.
Develop comprehensive connections plans and briefs that serve as common ground for all executional agencies to base their plans on for.
Oversee all Influencer campaign executions from selection of influencers to planning use cases for narrative building to execution of the plan.
Decipher briefs from other business stakeholders to determine what type of messaging is required and identify relevant touchpoints to deliver the message.
Develop digital engagement/awareness plans for exposure within digital platforms.
Collaborate with brand team in developing & implementing Brand Plans & Strategies.
Conceptualizing and executing on-ground activations
Managing, optimizing and planning Marketing Budget and reporting and reconciling with BP&A
Plan and execute OOH campaigns for brand thematic campaigns
Develop and execute brand activations
Propose and bring new partnerships to have business impact on the overall base
Media Planning and Executional Excellence:
Manage multiple agency partners to conceptualize, develop and execute media plans including TV, Radio, Print, OOH, Activation and PR.
Identify, on-board and work with the best panel of agencies to deliver quality as well as cost effective plans for TMB.
Consistently track and report performance of marketing campaigns along with their impact on business and brand metrics.
Gain deep understanding of competitor's strategy by closely monitoring and tracking their activity across all media touch-points.
Coordinate with research team to gain insights and ensure brand perception and awareness KPI's are consistently delivered or flagged if otherwise.
Platform Strategy Development:
Develop media strategy for easypaisa brand platforms and assets.
Work closely with brand team to develop passion point strategy and explore possibility of long-term brand assets for easypaisa.
Education and Experience
MBA/Masters/BBA in Marketing
8-10 years of experience
Competencies
Negotiation Skills
Team management
Project management
Analytical Skills
Interpersonal skills
Customer Orientation
Communication skills#J-18808-Ljbffr
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