Digital Media Specialist (SEO, Marketing Automation, AR/VR)
Job details
Job Title: Digital Media Specialist (SEO, Marketing Automation, AR/VR)Department: Marketing/TechnologyLocation: Powai, Mumbai Job Summary: We are seeking a highly skilled Digital Media Specialist who will be responsible for implementing effective strategies across multiple areas, including SEO, marketing automation, and AR/VR etc. This role will involve optimizing our online presence, improving customer engagement, and creating immersive experiences to enhance our brand visibility and drive growth. The ideal candidate is a versatile professional with a strong understanding of digital marketing trends and technologies.Responsibilities:• Develop and implement comprehensive SEO strategies to improve organic search rankings, website visibility, and traffic.• Perform keyword research, conduct on-page and off-page optimization, and monitor website performance using SEO tools and analytics.• Collaborate with content creators to optimize website content, ensuring it is SEO-friendly and aligns with target keywords.• Monitor industry trends and algorithm changes to stay updated on best practices for SEO and incorporate them into our strategies.• Design and execute marketing automation campaigns using relevant tools to nurture leads, increase conversions, and enhance customer journeys.• Develop personalized and targeted email marketing campaigns, including segmentation, content creation, A/B testing, and performance tracking.• Collaborate with cross-functional teams to align marketing automation strategies with overall marketing objectives.• Utilize AR/VR technologies to create interactive and immersive experiences that enhance product presentations, customer engagement, and brand perception.• Stay informed about emerging AR/VR trends, technologies, and best practices, and propose innovative ideas for implementing AR/VR solutions.• Monitor and analyze campaign performance, track key metrics, and provide actionable insights to optimize strategies and improve ROI.• Stay up-to-date with the latest digital marketing trends and technologies, continually exploring opportunities to enhance our digital media efforts.Requirements:• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.• Proven work experience as a Digital Media Specialist, SEO Specialist, Marketing Automation Specialist, or similar role.• In-depth knowledge of SEO principles, practices, and tools (e.g., Google Analytics, keyword research, on-page/off-page optimization).• Experience with marketing automation tools • Strong understanding of AR/VR technologies, development platforms and content creation processes.• Proficiency in HTML, CSS, and basic web development principles.• Excellent analytical skills to interpret data, track performance, and provide actionable insights.• Strong project management and organizational skills to manage multiple initiatives and meet deadlines.• Creative mindset with a keen eye for design and storytelling.• Strong communication and collaboration skills to work effectively with cross-functional teams.• Ability to adapt to changing priorities and thrive in a fast-paced environment. PRB
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