Head of SEO

Head of SEO (B2C, e Commerce)Search Engine Optimization (SEO), Keyword Research, Off-Page SEO, On-Page SEOPerformance Marketing, Product Listing Ads (PLA)About Us:We are the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 40 million bus tickets have been transacted on our platforms. In the last year or so, we have been recognized with the following awards:- Most Innovative Company of the Year - 2014 by Business Standard- Innovation in Travel: Mobile - 2014 by eye for travel As per the Brand Trust Report - India Study 2015, we have recently been rated as the "Most Trusted Online Bus Booking" brand and is the topmost brand in the online travel category. Experience Required: 9 - 12 yearsWorking Days: 5 days/weekOffice Location: Kodihalli, BengaluruQualification: Degree in Marketing, Business, IT, or a related field.Role & Responsibilities:Architect and implement holistic SEO strategies tailored to elevate our visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs.Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavors.Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.Ideal Candidate:Strong Director / Technical SEO ProfileMandatory Experience:Must have 7+ YOE in SEO, SEM for large B2C CompaniesMust be Manager or Above in Current role (Should have lead a team of at least 3 people)Must have experience working with Tech and Growth teamsMust have strong experience in improving a website's technical aspects to increase its pages ranking in the search engines.Hands-on experience with keyword research, competitive analysis, and SEO Content.Big B2C e-commerce Company Expert knowledge of SEO practices, trends, and tools.Strong leadership skills and experience in team management.Excellent analytical and problem-solving abilities.Understanding of web development as it relates to SEO.Great communication skills and ability to work with cross-functional teams. PRB