International Business Manager

Position: Marketing Manager Grade/ Level:AGM/DGMDepartment:International BusinessLocation: HO - Andheri Reporting To (Name & Designation): Chief Marketing Officer Job Description/ Key Responsibilities:Ø To drive overall marketing strategy to support business objectives in alignment with corporate policies.Ø Help to build communication Strategies, Brand's USP, to achieve sales target and calibrate the sales team about the product.Ø To drive new products strategies right from ideation to launch as per customized demands of focused markets.Ø To drive corporate and product branding exercises for better customer engagements.Ø Continuous tracking and analysis of competitor activities.Ø Marketing Budget Preparation and execution as per country specific requirements.Ø To analyze customer coverage activities vis CRM platforms, engage with field team if required and take corrective action to align them better with sales objectives.Ø To liase with International Business team and help them serve market.Ø To ascertain effectiveness of marketing and promotional exercises using digital platforms and take effective steps wherever necessary.Ø To organize participations in global/regional/local exhibitions of repute.Ø Execution of key account management activities in liaison with regional business teams.Ø To contribute to development of technical and marketing specs of products wherever necessary.Ø To organize trainings in terms of technical and marketing USPs of product mix to new joiners.Ø To organize field trials and testimonials for technical promotion of key products. Education/Other requirements:Education/Other requirements: Master's in veterinary medicine (Must),MBA - Marketing (full time preferred),Diploma in Digital (optional) Experience and Exposure (No. Of years):8 - 10 years with atleast 3-5 years of overseas marketing PRB