Media Planning Manager

Company DescriptionThe Media Ant is a 12-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional ad campaign execution process through a physical media agency and replace it with a self-serve advertising platform. The platform should work equally well for both online and offline media.This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to go ahead and launch a campaign. The Media Ant is the winner of various startup awards and is used by more than a million users yearly. Please visit our website (www.TheMediaAnt.com) to learn more.Role of the Media Planning TeamThe Media Planning team provides relevant and custom media solutions to the brands. This includes the selection of the right media vehicles, budget allocation, measurement, and helping the brands understand the rationale of the recommendationThe Media Planning team closely works with the Account Management (client-facing) team and the Media buying (publisher-facing) team during media planning.Media PlannerMedia planners devise strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs, preferred media, and platforms, as well as the brands aiming to reach them.What makes this role interesting?1. Understanding of the advertising media landscape2. A blend of science, creativity and technology3. Dynamic: Exposure to a variety of clients from different industriesEducation/Job Experience Required: MBA Work experience between 5 -10 yearsShould have worked in a media agency or a media house in a Media Planning or Client Servicing roleDay-to-Day Work:Internal or client meeting - to understand the campaign briefUsage of media tools such as Adex, Ad clarity, BARC, TMA planning toolResponsible for creating 360-degree multi-vertical media plans.Interacting with other members of the media planning team.Attending plan presentations and pitch meetingsCapturing the client feedback and implementing the learningsTracking and monitoring the progress of assigned planning requestsMust-Have:Media Planning experience in Digital/TV or Client Servicing experience in a Media Agency/Media HouseGood written and verbal communication skillsGood logical reasoning, arithmetic, and analytical abilitiesWorking knowledge of MS Excel & PowerPointQuick to observe - Trends in the market, Campaign issues, client expectations, team issuesGood to Have:Multimedia planning experienceExperience in working with media planning/market research toolsExperience in digital media planningPast Agency experience Location: Bangalore PRB