Lead - Product Marketing

Lead - Product MarketingZaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are form-factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc. issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others. Our platform solutions are sector-agnostic, and our network of corporate customers covers the BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure and Automobile industries, among others. Some of our well-known customers include TATA Steel, Persistent Systems, Toshiba, Inox, Pitney Bowes, Wockhardt, PCBL (RP -Sanjiv Goenka Group) and Greenply Industries to name a few. Visit us at www.zaggle.in to know more about us! https://inc42.com/buzz/fintech-saas-startup-zaggle-makes-stock-market-debut-lists-at-inr-164-share-price Job ResponsibilitiesResponsible for owning all the product marketing initiatives across existing and emerging categories for Zaggle.Liaise with Internal stakeholders to drive revenue metrics for Existing and new customers through Up sell & Cross Sell.Strategizing & Executing Segmentation strategies for revenue growth.Be the voice of the customer by owning consumer inputs across all touchpoints.Conduct regular research from time to time to obtain product feedback and translate them to actionable insights.Liaise with product team for new product GTM, owning the product marketing calendar and regular tracking & reporting. Translate technical details into benefits for the user.Generating business from Corporates that by selling the expense managements system which help the organization to track the expenditure within the organization.QualificationPost Graduate / MBA in MarketingReporting MatrixChief Marketing Officer Must Have'sMinimum 8-10 years of proven Product Marketing Experience across B2B or B2B2C companies.Strong analytical and problem-solving skills.Hands on with Omni channel marketing tools, analytics and CRM platformsExposure to FinTech OR Consumer Services preferred.Ownership and ability to liaise with senior product leaders to translate Effective communication skills.Personal AttributesExcellent People Management.Bold, ambitious & go-getter.Analytical & Solutioning mindset and number driven.Ownership.Excellent networking and relationship-building skills.Customer service orientation - Value-based.Ability to work in a high-energy, fast-paced environment.Can carve their own path. PRB