Social Media Copy Writer

About Apna (Founded in 2019, Apna is India's largest professional networking platform dedicated to helping India's burgeoning working class to unlock unique professional networking, and skilling opportunities. We're one of the fastest growing unicorns currently live in 70+ cities of 20+ states.Backed by marquee investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, Greenoaks Capital & few more with solid $190+ funding. Apna is on a mission to enable livelihoods for billions in India. With over 22 million users from 70+ cities and 200,000+ employers that trust the platform - India has a new destination to discover relevant opportunities.Role - Social media SpecialistExperience - 1-3 yearsLocation - Bangalore (Work from office)Responsibilities:End-to-end content creation, including copy and visual directionExecuting content calendars in collaboration with the design teamCollaborating with content creators & editors to develop video concepts and ideas.Social Media Strategy for Scaling PlatformsDelivering results on key performance metricsMonthly Reporting of growth and numbers achieved ORM on social mediaContributing to lead generation through contentSpecific Requirement:Create platform-specific content for Instagram, , You tube & Twitter Should be up-to-date with trends.RequirementsResearching and understanding the target audience to create relevant and appealing content.Collaborating with content creators & editors to develop video concepts and ideas.Writing clear and concise scripts that align with the channel's theme and goals.Incorporating humor, storytelling, or educational elements to engage viewers.Ensuring that scripts have a logical flow and maintain the desired tone.Adapting scripts based on feedback from the content creator and team members.Staying up-to-date with trends and changes in YouTube content to keep the scripts fresh and relevant. PRB