Copywriter

Position Title : Copywriter Parul University is seeking a talented and creative Copywriter to join our team. You will beresponsible for crafting compelling and culturally sensitive content that resonates withprospective student audiences.Responsibilities:Develop engaging and aspirational copies for the creatives leveraging programs,faculty expertise, student life, and other aspects.Write persuasive ad copy for paid advertising campaigns (PPC, social media)targeting prospective students.Create compelling copy for social media posts, email marketing campaigns, and otherpromotional materials.Collaborate with the Creative Designer to ensure a cohesive brand voice and visualcommunication across all digital marketing channels.Conduct research to understand trends, interests, and educational needs.Craft culturally sensitive and clear content that avoids any offensive or insensitiveelements.Write articles on the ongoing things in the university and generate SEO friendlyinformative blogs leveraging USPs.Ensure all copy adheres to brand guidelines, messaging, and SEO best practices.Edit and proofread existing content to maintain consistency and accuracy.Stay up-to-date on current digital marketing trends and copywriting best practices.Qualifications:Bachelor degree in English, Communications, Marketing, or a related field(preferred).Minimum 2-3 years of experience as a copywriter or in a similar content creation role.Proven track record of developing engaging and effective content for digitalmarketing purposes.Strong understanding of SEO principles and content optimization strategies.Excellent writing skills with a clear, concise, and persuasive style.Ability to adapt writing style and tone to different audiences and content formats.Excellent research and information gathering skills.Strong cultural awareness and sensitivity to audiences.Proficient in using tools.Familiarity with content management systems (CMS) a plus.Benefits:Competitive salary as per the industry standards.Opportunity to work in a fast-paced and dynamic environment.Be part of a growing and innovative education institution.Application Deadline: 5th June 2024 Contact Information:Email Address : head.contactcenter@paruluniversity.ac.in Parul University P.O. Limda, Ta. Waghodia - 391760 Vadodara, Gujarat, India PRB