Admissions Specialist

Head - Admissions (Schools), Apeejay Education, Apeejay Stya GroupAbout us:The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University Indias first Liberal Arts University focused on Technology & Research.All Apeejay institutions are guided by the vision of the late Dr. Stya Paul, Founder and President, of Apeejay Education Society, of value-based holistic education, focusing on acquiring thinking skills and learning how to learn for life' - a vision that is truly global, transcending the confines of state and country, and is drive by innovative techniques, progressive curricula and state-of-the-art infrastructure.Job Role:The Head of Admissions plays a pivotal role in driving, leading & managing the admissions process for K-12 schools, ensuring a smooth and efficient process from initial inquiry to enrolment. This role requires a strong blend of administrative, interpersonal, and strategic skills to effectively manage the admissions team and attract qualified students to the school.Job Responsibilities:Admissions Strategy:Develop and implement comprehensive admissions strategies to meet admission targets.Analyze market trends, competitor offerings, and demographic data to identify opportunities for enrollment growth.Collaborate with school leadership / Management to align admissions goals with the overall strategic objectives of the institution.Develop, manage, and implement a business plan and an integrated marketing strategy and plan inclusive of print, online, and digital media to attain enrollment goals in partnership with the Central Admissions Office.Event Planning and Outreach:Plan and execute admissions-related events / various activities such as admission fairs, open houses, information sessions, community events, orientation programs, etc.Manage & coordinate with key stakeholders to ensure the smooth execution of all the events / various activities.Calendarize & analyze events / various activities; lead & conduct a thorough analysis; trend analysis, feedback evaluation, report generation, actionable insights, and continuous improvementBuild a strong community connection to enhance the current brand and visibility Application and Evaluation:Oversee the admissions application process, ensuring timely and accurate completion of all required forms and documentation.Coordinate admissions testing, interviews, and campus tours for prospective students and families.Review applicant files and collaborate with admissions committee members to assess candidate suitability based on academic, extracurricular, and personal factors.Collaboration and Communication:Work closely with the marketing team to develop promotional materials and campaigns.Collaborate with academic departments to understand program offerings and admission requirements.Communicate effectively with current students, parents, and alumni to support enrolment effortsEnrolment Management:Manage the enrollment pipeline from inquiry to matriculation, providing guidance and support to families throughout the admissions journey.Monitor enrolment projections and enrolment deposits to track progress towards enrollment goals and data-driven decisions.Develop and implement retention strategies to maximize student re-enrollment and minimize attrition rates.Team Leadership and Development:Recruit, train, and mentor admissions staff to ensure high performance and professional growth within the department.Foster a positive and collaborative work environment that encourages teamwork, innovation, and continuous improvement.Conduct regular performance evaluations, set goals, and provide constructive feedback to enhance individual and team effectiveness.Education Qualifications, Experience & CompetenciesMaster's Degree in Business Studies/Business Administration, Marketing, or a related fieldProven experience in admissions or enrolment management, preferably in the K-12 education sector.12 - 15 years of experience in Sales & Marketing and a minimum of 5 years of experience as heading the admissions departmentStrong leadership skills with the ability to inspire and motivate a team towards common goals.Excellent communication and interpersonal skills, with the ability to engage diverse stakeholders and build relationships.Strategic thinker with a data-driven approach to decision-making and goal-setting.Proficiency in admissions software, CRM systems, and other technology tools used in enrolment management. PRB