Senior Product Marketing Manager
Job details
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The Product Marketing team at Lightspeed is seeking a results-oriented Sr. Product Marketing Manager to accelerate growth of the NuOrder by Lightspeed platform, and our integrated B2B retail offerings. Reporting to the Vice President of Product Marketing and working closely with the Vice President of Marketing for NuOrder, this position will: determine the go-to-market strategy for the B2B platform; establish impactful positioning and messaging for multiple products and audiences; conduct market analysis; gather customer feedback; and build and execute programs that support new business goals. Additionally, you will act as the voice of the customer and ensure customer needs are addressed at each marketing touchpoint.
As a Sr. Product Marketing Manager, you will build influential relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our retail B2B products.
What you'll be responsible for:
Becoming an expert in the retail industry and understanding the technology landscape that helps retailers be successful
Owning the market research roadmap and gleaning nuanced market insights that will help inform our product and marketing roadmaps, hone our messaging, and validate value props for both retailers and brands
Maintain a deep understanding of our customers and validating user personas to translate insights into strategies that help support and drive our organizational OKRs
Developing the go-to-market strategy for NuOrder by Lightspeed, and driving the planning and execution of GTM programs, with ownership of the results of these initiatives
Being the go-to person for messaging around our products and value proposition
Product partnership - collaborate on launching new products and features, and surface insights from customers and sales teams that help inform future product development
Sales and partner enablement - collaborate with sales and partner teams to develop materials that enable teams to sell and deliver new offerings to multiple audiences
Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers and leadership, Sales leadership, Customer Support, and production teams of creatives and automation specialists
Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention
Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers
What you need to bring to the team:
5+ years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
Strong understanding of software products, the software development lifecycle, and the SaaS business model
Experience working closely with Sales and Product & Engineering teams
Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
Ability to build, maintain, and manage close working relationships across a variety of departments and levels
Strong quantitative analytical ability and excellent written and oral communication skills
Even better if you have, but not necessary:
MBA or Product Marketing Alliance certification
Experience in the retail industry in any capacity is a strong asset
What's in it for you?
Come live the Lightspeed experience...
Ability to do your job in a truly flexible environment;
Genuine career opportunities in a company that's creating new jobs every day;
Work in a team big enough for growth but lean enough to make a real impact.
… and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry:
Lightspeed RSU program (we are all owners)
Unlimited paid time off policy
Flexible working policy
Immediate access to health insurance
Health and wellness benefits
Paid leave assistance for new parents
Linkedin learning license
1 paid volunteer day annually
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