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Head of Africa Marketing

Full time at Jones Lang Lasalle Incorporated in South Africa
Posted on May 30, 2024

Job details

We are seeking a dynamic and strategic marketing professional to join our team as a Country Marketer in Africa. In this role, you will work closely with the Director of Marketing that oversees our Opportunity markets and play a vital part in developing and executing local marketing campaigns. You will collaborate with global marketing teams and leverage our global marketing resources to drive demand generation and client engagement in the local market. The individual will play a pivotal role in developing local marketing campaigns to tell one consistent narrative to our key audiences for our JLL and Tetris business. They’ll bring client driven stories, messaging and campaigns to the African market and help leverage the global business line campaigns by localizing them for clients. By fusing client and audience driven marketing programmes with local proof points, products, and processes the role will supercharge our demand generation and client engagement.  The successful candidate will need to debate and influence our senior business leaders to ensure there is agreement and clear commercial priorities that will drive revenue and margin growth. The candidate must be adept at building a robust commercial understanding and prioritization process while challenging business leaders to re-think their go-to-market approach. A strong understanding of the business lines, product offerings and current trends is critical to make decisions about where marketing can best move the needle for the business.  Key Responsibilities  

  • Develop and implement a holistic marketing plan that integrates local business and client marketing requirements with global business line objectives for JLL & Tetris.
  • Manage and monitor the marketing budget to ensure alignment with agreed levels and objectives set by business stakeholders and global marketing leadership.
  • Act as the brand ambassador in the market by utilizing global brand tools and guidelines to ensure consistent messaging and brand identity.
  • Customize global brand campaigns to fit the local marketing plan and effectively communicate them to the local management board and business teams.
  • Collaborate with the communications team to ensure integrated planning and consistent messaging across all marketing initiatives.
  • Implement and track key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives.
  • Coordinate with the global digital team to align digital marketing strategies with business needs and target audiences in the local market.
  • Adapt social media networks to suit local market needs and foster a digital culture.
  • Assess opportunities for participation in local real estate conferences and exhibitions to generate demand for the business.
  • Organize client events, seminars, and workshops to drive client engagement and generate business opportunities.
  • Partner with JLL's sales teams to develop and execute high-performing marketing programs that differentiate the business and support its growth.
  • Open to travel to meet business stakeholders and execute events across Africa.
Personal Attributes   To be successful in this role, the successful candidate will need; 
  • Bachelor’s Degree in Marketing, Advertising, Communications, Business, or another relevant field 
  • High proficiency in English, both written and verbal.
  • Minimum 5 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience in Africa is a strong plus. This can be areas allied to real estate such as financial and professional services.
  • A passion for Africa, and brand storytelling in an authentic African context.
  • Excellent stakeholder management and leadership skills, with the ability to collaborate and influence effectively.
  • Strong strategic thinking skills to align marketing plans and priorities across different business lines and needs.
  • Commercial acumen and the ability to prioritize marketing spend based on strategic objectives, audience dynamics, and return on investment.
  • Good working knowledge of MS Word, PowerPoint, Excel required.
  • Strong digital skills with ability to master new technologies.
  • Detail-oriented, resourceful, and able to thrive in a fast-paced work environment.
  • High level of resourcefulness.
  • Ability to thrive in a fast-paced work environment with demanding workloads.
  • Positive can-do attitude Top of Formand fosters an entrepreneurial spirit.
#LI-RM2 Location: On-site –Johannesburg, ZAF Overview   We are seeking a dynamic and strategic marketing professional to join our team as a Country Marketer in Africa. In this role, you will work closely with the Director of Marketing that oversees our Opportunity markets and play a vital part in developing and executing local marketing campaigns. You will collaborate with global marketing teams and leverage our global marketing resources to drive demand generation and client engagement in the local market. The individual will play a pivotal role in developing local marketing campaigns to tell one consistent narrative to our key audiences for our JLL and Tetris business. They’ll bring client driven stories, messaging and campaigns to the African market and help leverage the global business line campaigns by localizing them for clients. By fusing client and audience driven marketing programmes with local proof points, products, and processes the role will supercharge our demand generation and client engagement.  The successful candidate will need to debate and influence our senior business leaders to ensure there is agreement and clear commercial priorities that will drive revenue and margin growth. The candidate must be adept at building a robust commercial understanding and prioritization process while challenging business leaders to re-think their go-to-market approach. A strong understanding of the business lines, product offerings and current trends is critical to make decisions about where marketing can best move the needle for the business.  Key Responsibilities  
  • Develop and implement a holistic marketing plan that integrates local business and client marketing requirements with global business line objectives for JLL & Tetris.
  • Manage and monitor the marketing budget to ensure alignment with agreed levels and objectives set by business stakeholders and global marketing leadership.
  • Act as the brand ambassador in the market by utilizing global brand tools and guidelines to ensure consistent messaging and brand identity.
  • Customize global brand campaigns to fit the local marketing plan and effectively communicate them to the local management board and business teams.
  • Collaborate with the communications team to ensure integrated planning and consistent messaging across all marketing initiatives.
  • Implement and track key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives.
  • Coordinate with the global digital team to align digital marketing strategies with business needs and target audiences in the local market.
  • Adapt social media networks to suit local market needs and foster a digital culture.
  • Assess opportunities for participation in local real estate conferences and exhibitions to generate demand for the business.
  • Organize client events, seminars, and workshops to drive client engagement and generate business opportunities.
  • Partner with JLL's sales teams to develop and execute high-performing marketing programs that differentiate the business and support its growth.
  • Open to travel to meet business stakeholders and execute events across Africa.
Personal Attributes   To be successful in this role, the successful candidate will need; 
  • Bachelor’s Degree in Marketing, Advertising, Communications, Business, or another relevant field 
  • High proficiency in English, both written and verbal.
  • Minimum 5 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience in Africa is a strong plus. This can be areas allied to real estate such as financial and professional services.
  • A passion for Africa, and brand storytelling in an authentic African context.
  • Excellent stakeholder management and leadership skills, with the ability to collaborate and influence effectively.
  • Strong strategic thinking skills to align marketing plans and priorities across different business lines and needs.
  • Commercial acumen and the ability to prioritize marketing spend based on strategic objectives, audience dynamics, and return on investment.
  • Good working knowledge of MS Word, PowerPoint, Excel required.
  • Strong digital skills with ability to master new technologies.
  • Detail-oriented, resourceful, and able to thrive in a fast-paced work environment.
  • High level of resourcefulness.
  • Ability to thrive in a fast-paced work environment with demanding workloads.
  • Positive can-do attitude Top of Formand fosters an entrepreneurial spirit.
#LI-RM2 Location: On-site –Johannesburg, ZAF If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table! About JLL – For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communitiesSEE A BRIGHTER WAY . JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com . JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement . For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here . Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may contact us at Accommodation Requests . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

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