eCommerce Analytics Manager - EMEA

eCommerce Analytics Manager - EMEA page is loaded

eCommerce Analytics Manager - EMEA

Apply remote type Hybrid locations Limerick time type Full time posted on Posted 4 Days Ago job requisition id R126991 Job Description An Analytics Manager in EMEA plays a crucial role in steering data-driven decision making within Henry Schein EMEA. This position involves overseeing the collection, analysis, and interpretation of data to improve business processes, enhance decision-making, and boost overall performance. Key responsibilities include ensuring the availability and accuracy of analytic data, generating comprehensive reports and dashboards, providing data visualizations for better understanding, and tracking the impact of data analysis on business operations and results. KEY RESPONSIBILITIES:

• Develop and maintain cross-country data and reporting, establish a measurement framework and designing corresponding data collection strategies and processes.
• Ensure that EMEA data collection and reporting remain aligned to global analytics objectives.
• Establish and further develop our cross-country marketing analytics including web/ ecommerce, mobile (apps and web), social, email, and cross-platform reporting.
• Drive reporting harmonisation, consistent tagging and UTM alignment across markets.
• Serve as a resource to guide global analytics team members on best practices and globally consistent approaches to analytic support across markets.
• Manage cross-country Tag Manager containers, implement event tracking and custom dimensions.
• Assure GDPR compliance in our reporting and track cookie consent impact on our data quality.
• Contribute to the Online strategy by providing customer insight.
• Identify, test, and implement analytics process improvements to help identify and optimize the best customer experience.
• Provide detailed recommendations for senior management decisions based on data driven learning and bespoke insights.
• Create and monitor dashboards to assure regular reporting (daily, weekly, monthly) for different audiences incl. Senior Management, local Marketing Teams, supplier partners.
• Provide insights on marketing campaign performance (omni-channel eCommerce campaigns, lead generation campaigns) and return on investment.
• Drive lead generation reporting across the entire sales funnel incl. data from ERP systems.
• Drive customer centric and audience/ segment driven reporting considering the LTV.
• Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
• Handle ad-hoc queries and custom reports from all areas.
• Manage relationships with vendors and consultants related to analytics (Google Analytics, Hubspot, Conductor, etc.).
• Collaborate on testing and optimization efforts (A|B tests, landing pages, marketing campaigns, etc.).
• Leverage analytic tools to identify, track, and optimize audience segmentation, and drive utilization across EMEA marketing teams.
• Provide ad-hoc insights to management regarding both internal data and industry trends and news.
• Providing guidance on measurement and goals for other teams across the organization.
• Leverage analytics tools and global best practices to provide competitive and customer insights for action by the global, regional, and local marketing teams. Analytics tools and global best practices to provide competitive and customer insights for action by the global, regional, and local marketing teams.
• Analyse data and present trends, insights and strategic recommendations.
• Translate data into powerful remediators.
• Support different projects with goal definition and business cases.
• Facilitate and lead meetings with EMEA marketing teams to ensure marketing strategies are aligned with organizational objectives.
• Tailor strategies to the diverse markets within the EMEA region to enhance market penetration, brand visibility, and sales performance.

SPECIFIC KNOWLEDGE & SKILLS: 

• 7+ years of experience in an analytics role, preferably in eCommerce.
• Strong understanding of customer experience and behaviour online.
• Understanding of online conversion funnel including path to purchase and customer journeys.
• Web analytics software (Google Analytics / 360) and Tag management systems (Google Tag Manager).
• Tagging / implementation / data layers / digital data & analytics.
• Building reports, dashboards.
• Testing and optimization.
• Training and guiding various business areas (edit, sales, etc.) on analytics.
• Experience with campaign management and analysis (display, CPC).
• Experience in advanced analytics areas (SQL, data warehouse, big data, data visualization, etc.) desired.
• A knack for finding ways to add value and provide "aha!" insights.
• An entrepreneurial mindset.
• Excellent communication skills - needs to be able to communicate and influence senior. stakeholders.
• Ability to communicate and tell stories through data – making the complex simple to understand for a wide range of stakeholders.
• Advanced Excel and PowerPoint skills.
• Advanced data visualization.
• Ability to take decisions in a time pressured environment.

GENERAL SKILLS & COMPETENCIES: 

• Excellent understanding of industry practices
• Strong proficiency with tools, systems, and procedures
• Excellent planning/organizational skills and techniques
• Excellent independent decision making, analysis and problem solving skills
• Outstanding verbal and written communication skills
• Excellent presentation and public speaking skills
• Excellent interpersonal skills
• Excellent conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company
• Good negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills and ability to manage a budget
• Specialist in multiple technical and/or business skills
• Ability to cultivate and develop lasting internal and external customer relations

WORK EXPERIENCE:  Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience. PREFERRED EDUCATION:  Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications. TRAVEL / PHYSICAL DEMANDS: Travel typically less than 10%. Office environment. No special physical demands required. For more information about career opportunities at Henry Schein, please visit our website at: Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.

About Us

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. We invite you to join more than 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place. Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of , as a result of a physical or mental impairment, you can request reasonable accommodations. Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request. It is important to us to offer different types of work arrangements. Please see the types we offer below: Work From Home: Work is performed directly from the TSM's home office. Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required. Onsite: Work is performed exclusively at a company facility. Field: Position requires traveling to different locations within a specific geographic territory, as assigned. #J-18808-Ljbffr