Director, Digital Acquisition

Job Description - Director, Digital Acquisition (2400005266) Director, Digital Acquisition - ( 2400005266 )

Job

Job

: Retail Banking

Primary Location

Schedule

Schedule

: Full-time

Employee Status

Employee Status

: Permanent

Posting Date

Posting Date

: 06/May/2024, 2:46:32 AM

Unposting Date

Unposting Date

: Ongoing The Role Responsibilities

• The role is responsible for driving digital sales across main products in an Agile digital sales environment, with a focus on growth and lifecycle marketing to facilitate customer acquisition, engagement, retention, and customer lifetime value.
• We are looking for someone who is keen on Martech, data and analytics, and processes to build a sophisticated lifecycle program to offer to our customers a delightful, personalized customer experience across all channels.
• This is the perfect role for you if you enjoy working in a fast-paced environment, are highly analytical, and are natural at leading new builds by using your problem solving skills.

Business

• Champion the omnichannel customer acquisition, engagement and retention strategies and collaborate with digital sales squads in driving digital sales
• Experience in defining, and guiding the lifecycle marketing programme from strategy, technology, processes, and execution of Next Best Actions across the full funnel including acquisition, onboarding, deepening, and customer cross-sell
• Keen ability to drive agile squads to uncover customer insights, deliver out of the box opportunities and innovation that lead to new digital sales opportunities
• Develop and maintain paid partnerships
• Drive ongoing optimizations and A/B test strategies to improve our Digital touchpoints, communications and messaging e.g. in app banners, push notifications, eDMs etc.
• Defines KPIs and manages digital sales data, monitoring performance, and Return on Marketing Insights dashboard of the lifecycle program to drive areas of opportunities
• Subject Matter Expert (SME) for everything relating to digital sales lifecycle marketing that collaborates with the regional teams to implement learnings from APAC insights
• Development of internal communications to make staff aware of digital deliveries

Governance

• Ensure adherence to bank's legal & compliance requirements.
• Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Digital Sales & Marketing squads to achieve the outcomes set out in the Bank’s Conduct Principles. Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Hong Kong Wealth and Retail Bank MDs & Product Owners
• Hong Kong MD & Head of Digital Banking
• Hong Kong Head of Digital Sales & Acquisition

Other Responsibilities

• Embed Here for good and Group’s brand and values in Digital Sales & Marketing team. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;

Our Ideal Candidate

• Minimum of 8+ years of experience in digital sales in banking or financial services
• Demonstrated results in improving lead volume, conversion rates, and retention across the customer lifecycle
• Out of the box and innovative skillset with experience translating into actionable strategies and deliveries.
• Hands-on experience with marketing automation platforms like Pega, Salesforce, Marketo, or equivalent.
• Expert knowledge in growth marketing, paid media, A/B tests for campaigns and utilizing customer insights a major plus
• Other relevant MarTech experience in Adobe Analytics, Adobe Target, Apps Flyer, Adobe Campaign Manager a major plus
• Strong stakeholder management and influencing skill – strong communication skills
• Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders to understand the issues related to the decision-making process and reach productive decisions.

Role Specific Technical Competencies

• Banking Products
• Data Gathering and Analysis
• Digital & Life Cycle Marketing
• Creativity

About Standard Chartered  We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing  and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,  continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together,  we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter,  we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,  with flexible and voluntary benefits available in some locations
• Time-off  including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working  options based around home and office locations, with flexible working patterns
• Proactive wellbeing support  through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture  to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation,  one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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