CRM & Marketing Specialist

Principal Accountabilities• Design, execute and monitor direct marketing promotions, campaigns and interventions• Monitor data quality, segmenting, marketing activities and assessment• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy• Attend to club requests, complaints and queries and monitor resolution within agreed timelines• Plan and implement CRM campaigns and communication initiatives• Track performance of CRM campaigns and draw up performance reports• Draft all relevant corporate and guest communication• Implement communications process to keep track of all communication• Flexibility to work in line with client's operational requirements• Always Present a professional and favourable image of the clientExperienceEssential: Sound knowledge of Loyalty ProgrammesPrinciples of Direct MarketingDatabase management and miningDesirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation)Technical SkillsSAS or any CRM Campaign Dissemination ToolContact LabTouchbase ProStrong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.MarketoExcelKey Skills and CompetenciesComputer literacy including MS Word, PowerPoint and Excel, OutlookAbility to communicate and liaise with internal and external customersGood interpersonal skillsAbility to work under pressureExcellent writing skillsCustomer-focusedAttention to detailHigh work standardsTime managementPunctualFlexibleTeam playerPerson ProfileStrong customer focusSelf- motivated and disciplinedAbility to work under pressureAbility to communicate at all levelsProven verbal, written and telephonic skillsOrganised and methodicalTeam playerHigh degree of flexibilityCulturally awareResilient and pro-active