VP Product and Strategic Marketing - Electronics - REMOTE
Job details
The company is a leading provider of innovative solutions in the utilities and electronics sector. They specialize in the manufacturing of cables, wires, insulators, and various electronic components. With a focus on sustainability, efficiency, and cutting-edge technology, they are committed to driving positive change in the industry. Client Details My client is a leading provider of innovative solutions in the utilities and electronics sector. They specialize in the manufacturing of cables, wires, insulators, and various electronic components. With a focus on sustainability, efficiency, and cutting-edge technology, they are committed to driving positive change in the industry. Description Key Responsibilities:
- Marketing Strategy: Develop and implement strategic marketing plans to increase brand awareness, generate leads, and drive customer engagement in the utilities and electronics sector.
- Product Management: Lead product development initiatives from concept to launch, identifying market needs, defining product requirements, and overseeing the development process.
- Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive threats, providing insights to inform marketing and product strategies.
- Brand Management: Define and communicate the company's brand positioning, messaging, and value proposition, ensuring consistency across all marketing channels and materials.
- Digital Marketing: Oversee digital marketing efforts, including website management, content development, email marketing, social media, and online advertising campaigns.
- Lead Generation: Develop and execute lead generation programs and campaigns to drive qualified leads and opportunities for the sales team.
- Customer Engagement: Build and maintain strong relationships with key customers, gathering feedback and insights to inform product roadmap and marketing initiatives.
- Cross-Functional Collaboration: Collaborate closely with sales, product development, and other cross-functional teams to align marketing and product strategies with overall company objectives.
- Performance Tracking: Monitor and analyze marketing and product performance metrics, providing regular reports and insights to senior management.
- Team Leadership: Build and lead a high-performing marketing and product management team, providing coaching, guidance, and mentorship to drive individual and team success.
- Bachelor's degree in Marketing, Business Administration, Engineering, or related field; MBA or advanced degree preferred.
- Minimum of 10-15 years of experience in marketing and product management roles, with a focus on the utilities and/or electronics industry.
- Strong understanding of industry trends, market dynamics, and customer needs in the utilities and electronics sector.
- Proven track record of developing and executing successful marketing strategies and product launches.
- Experience managing digital marketing channels and campaigns, including SEO, SEM, social media, and email marketing.
- Excellent leadership and team-building skills, with the ability to motivate and inspire a marketing and product management team.
- Exceptional communication, negotiation, and presentation skills.
- Experience working remotely and managing remote teams is a plus.
- Competitive salary and performance-based incentives
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Opportunity for professional growth and advancement in a fast-paced, innovative environment
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