Product Proposition & Strategy, Principal (Senior Manager Level)

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role Formulate sales tactical programs and manage product marketing initiatives for business penetration in bank and broker channels. Roles and Responsibilities:

• Formulate and implement effective sales tactical program to drive channel business initiative and keep up sales momentum in timely manner
• Supervise and analyse the efficiency and performance of the sales tactical and campaigns so as to provide strategic recommendation for business growth and improvement
• Be responsible for the implementation of product marketing campaigns including end-to-end development, user requirement drafting, UAT testing, material preparation and review etc
• Work with internal functions (operations, marketing, IT etc.) to ensure the smooth fulfillment of campaigns.
• Lead the communication of sales tactical programs and customer offer campaigns with PD sales teams and partners.
• Provide up to date market information such as trends, competitors activities, product and marketing offers for strategic planning
• Provide ad hoc support in projects and initiatives as assigned

Minimum Job Requirements:

• Degree holder, preferably major in Business Management / Marketing / Finance / Economics / related field
• Minimum 10 years on business development and sales management in insurance or banking industry, experience in bancassurance sales is an added advantage
• Good understanding of insurance product knowledge
• Strong eye for business, good problem-solving and project management skills
• Team management experience with good leadership skills is helpful
• Effective time management, negotiation and influencing skills
• Good analytical skills and attentive to details
• Good written and spoken English and Chinese
• Self-motivated and able to work under pressure
• Literacy in MS Word, Excel and PowerPoint

Others:

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.