Channel Proposition & Marketing, Consultant (Manager Level)

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role Provide channel sales, digital and marketing communication support to Partnership Distribution with quality delivery. Roles and Responsibilities:

• Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel that covers Banks / brokerage / IFA (Retail and HNW) / strategic partners
• Ensure partnership distribution channel requirements are accurately communicated to internal departments and external partners.
• Maintain seamless communication to keep our partners up-to-date of the company changes/initiatives so as to meet the business needs for PD.
• Implement effective marketing and communication plan to achieve efficiency, including but not limit to cost per click, cost per acquisition, and achieve business KPIs include click through rate, response rate and conversion rate and leads generation etc.
• Leverage customer touchpoints in AIA HK's and/or partner's digital ecosystem, to trigger communication that drive purchase behavior backed by customers' digital behaviour and analytics
• Measure, analyze and optimize on a regular basis to drive traffic, engagement, and leads.
• Draft, edit and translate communication messages and publicity materials, including press release, speeches, advertorials and presentations.
• Work collaboratively within PD and other internal stakeholders to deliver the marketing activities in a timely manner and quality delivery
• Plan and supervise the relevant marketing budget
• Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirement

Minimum Job Requirements:

• University / College graduate plus minimum 5 years proven experience
• Creative mind set
• Customer focused service
• High proficiency in written English and Chinese
• Good communication, presentation and interpersonal skills
• Insurance product knowledge
• Strong project management and financial analytical skills
• Good timeline management skill
• Digital experience in bancassurance and also with media background is preferred

Others:

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.