Growth Marketing Associate
Job details
Innova Solutions is immediately hiring for a Growth Marketing Associate . Position Type: Full Time, Contract to Possible Hire Duration: 6 Months Location: Remote We are seeking a Growth Marketing Associate to support the tactical execution of multi-channel B2B marketing campaigns that capture and create demand, drive buyer engagement, and accelerate pipeline, utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization. Responsibilities
- Supports the team's collaboration with the Enterprise and Ad Sales Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects Intent-based Campaign Strategy
- Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture, and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
- Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen.
- Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies.
- Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities.
- Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance ABM.
- Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales.
- Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)
- Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
- Experience in and ability to effectively leverage digital marketing technologies including SaleForce.com (SFDC), DemandBase and Eloqua.
- Project and event management and prioritization skills with mastery of the details; you're able to manage multiple projects at any given time.
- Experience writing email copy that engages while adhering to client's brand voice and client's brand standards.
- Skilled in following best practices within email marketing, webinars, events, and consumer privacy.
- Successful track record of developing effective integrated campaigns that exceed funnel goals.
- Effective cross-functional collaborator across time zones and business lines
- Familiarity with marketing & sales funnels, levers, and customer journeys
- Passionate for health equity and digital healthcare.
- One of Largest IT Consulting Staffing firms in the USA - Recognized as #4 by Staffing Industry Analysts (SIA 2022)
- ClearlyRated® Client Diamond Award Winner (2020)
- One of the Largest Certified MBE Companies in the NMSDC Network (2022)
- Advanced Tier Services partner with AWS and Gold with MS
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