Assistant Manager to Manager, Branding and Advertising - Chief Executive Office
Full time
at Industrial and Commercial Bank of China (Asia) Limited
in
Hong Kong
Posted on May 8, 2024
Job details
Responsibilities:
- Develop and implement effective brand building strategies
- Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels
- Liaise with agencies & production houses to implement brand building initiatives
- Supervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns
- Conduct brand track survey regularly to monitor the brand awareness of the Bank
- Manage and monitor promotion budget on a regular basis
- Handle and supervise the procurement works of campaigns
- Perform duties as assigned
- University graduate with major in Marketing, Communications or relevant disciplines
- 8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms
- Experience in banking industry is preferred
- Good team player with excellent interpersonal and communication skill
- Organized, strong self-motivation and attention to details, ability to work independently and responsively
- Computer literacy such as MS Word, Excel, PowerPoint and Chinese word processing
- Good command of spoken and written English and Chinese, including Putonghua
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