Marketing Officer / Senior Marketing Officer (Contract) - Cards & Unsecured Lending

Marketing Officer / Senior Marketing Officer (Contract) - Cards & Unsecured Lending (Job ID 4359) Responsibilities

• Be a member of Cards and Payment Section
• Implement effective marketing strategies and credit card programs to stimulate card usage and achieve business and financial targets
• Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies
• Monitor business performance and review result of strategies implemented as well as the marketing budget
• Implement IT and digital projects to drive business growth, streamline process as well as enhance customer experience
• Co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities
• Maintain up-to-date market intelligence on credit card business
• Handle ad hoc tasks and special assignments

Requirements

• University graduate, preferably major in Marketing, Business, Finance or related disciplines
• A minimum of 2 years’ banking/marketing experience
• Experience in project management, advertising production and direct marketing with strong communication skills Independent, self-motivated and a team player
• Independent, highly organized, self-initiated
• Good command of both spoken and written English and Chinese

Please apply online via the BEA Careers website at or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply. Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six month