Job details
Marketing | Remote, Americas | Remote, Remote | San Francisco, United States | Mountain View, United States or Remote | New York, United States | Full-Time Atlassian is looking for a world-class, product marketing manager to drive adoption and expansion of Jira Jira Service Management with our existing customers. As a member of our team, you'll be responsible for implementing marketing campaigns to increase the adoption, usage, and the expansion of Jira Service Management to all teams within an organization for both SMB and enterprise customers. While working closely with Product Management and demand generation, you’ll help to deliver unique and eye-catching campaigns that are built upon the product positioning and messaging you’ve created. At the same time, you will help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing. This is a unique opportunity to play a big part in continuing to grow Jira Service Management and enable service for all. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: $129,600 - $172,800 Zone B: $116,700 - $155,600 Zone C: $107,600 - $143,500 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. As a member of our team, you'll be responsible for implementing marketing programs to existing Jira Service Management customers, both product-led and sales-led motions, to drive adoption, usage, upsell, and expansion efforts. While working closely with Product Management and demand generation to craft product positioning and messaging to ensure that we are effectively articulating the value of Jira Service Management via campaigns. At the same time, you will: partner with our customer lifecycle marketing team to drive cohesive customer journeys and campaigns help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing collaborate with Product Management to bring the voice of the customer into our roadmap and strategy conversations, aka be customer-obsessed be the expert on use cases outside of IT service management. Understand our target buyer for those additional use cases, including their goals and challenges, and build assets and messaging that speaks to their needs. stay on top of customer, market, and competitive research to continuously shape messaging, campaigns, and sales enablement 3-5+ years of B2B product marketing experience An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more Have worked to deliver campaigns that move the needle and turn heads in the market Experience making data-driven decisions and tracking campaign performance to drive the best results Can translate projects and initiatives into business impact Don’t see an exact role match? No problem! Join our Talent Community and stay up-to-date on company and careers updates relevant to your career. #J-18808-Ljbffr
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However, please confirm the zone for your specific location with your recruiter. </p><p> As a member of our team, you'll be responsible for implementing marketing programs to existing Jira Service Management customers, both product-led and sales-led motions, to drive adoption, usage, upsell, and expansion efforts. While working closely with Product Management and demand generation to craft product positioning and messaging to ensure that we are effectively articulating the value of Jira Service Management via campaigns. 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Our courses are designed with easy-to-understand modules that break down each topic and gives our learners proper training on Business Development: Digital Marketing.<br /> <br /> If you want to work in this sector and stand out from the rest of the competition, then our Business Development: Digital Marketing is the perfect place to start.<br /> <br /> We guarantee that you will gain relevant skills and will gain tremendous knowledge on the subject. And the professional qualifications that you achieve after completing the Business Development: Digital Marketing course will help you greatly in procuring a job in the relevant field.<br /> <br /> Enjoy a pleasant learning experience with the Academy for Health & Fitness. Enroll in our Business Development: Digital Marketing Today!<br /> <br /> <strong>Key Topics to Be Covered</strong> <ul> <li>The key to generating traffic</li> <li>The principles of upselling & down selling</li> <li>The sales funnel explained</li> <li>An introduction to blogging</li> <li>Social media marketing best practice</li> <li>An introduction to affiliate marketing</li> </ul> <br /> <strong>Learning Outcomes</strong> <ul> <li>How to set up a Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn account</li> <li>Understand how to start a blog, choose your niche and promote it on social media</li> <li>Demonstrate a solid understanding of the sales funnel, upselling, and down selling</li> <li>Conduct professional interviews and understand etiquette rules for business interviews</li> <li>Learn how affiliate marketing works and some key strategies for affiliate marketing success</li> <li>Fast track your career with an accredited qualification in Digital Marketing for Business</li> </ul> <strong>Your Path to Success</strong><br /> <br /> On successful completion, you will have an excellent understanding of the key principles of Business Development: Digital Marketing, with knowledge of best practices and how to utilize leading social platforms. 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As a member of our team, you'll be responsible for implementing marketing campaigns to increase the adoption, usage, and the expansion of Jira Service Management to all teams within an organization for both SMB and enterprise customers. While working closely with Product Management and demand generation, you’ll help to deliver unique and eye-catching campaigns that are built upon the product positioning and messaging you’ve created. At the same time, you will help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing. This is a unique opportunity to play a big part in continuing to grow Jira Service Management and enable service for all. </p><p><b> Compensation </b></p><p> At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: </p><p> Zone A: $129,600 - $172,800</p><p> Zone B: $116,700 - $155,600</p><p> Zone C: $107,600 - $143,500</p><p> This role may also be eligible for benefits, bonuses, commissions, and equity. </p><p> Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. </p><p> As a member of our team, you'll be responsible for implementing marketing programs to existing Jira Service Management customers, both product-led and sales-led motions, to drive adoption, usage, upsell, and expansion efforts. While working closely with Product Management and demand generation to craft product positioning and messaging to ensure that we are effectively articulating the value of Jira Service Management via campaigns. At the same time, you will: </p><p> partner with our customer lifecycle marketing team to drive cohesive customer journeys and campaigns </p><p> help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing </p><p> collaborate with Product Management to bring the voice of the customer into our roadmap and strategy conversations, aka be customer-obsessed </p><p> be the expert on use cases outside of IT service management. 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Hiring company
Atlassian
-
Business Development: Digital Marketing Academy for Health & FitnessAED 47
AED 2,387Duration: Upto 8 Hours -
Content Marketing Course GateAED 47
AED 555Duration: Upto 6 Hours
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