Assistant Vice President, Digital Analyst
Full time
at China CITIC Bank International Limited
in
Hong Kong
Posted on May 8, 2024
Job details
Responsibilities:
- Analyze digital asset performance and optimize digital customer journey to improve online sales funnel conversion via drop-off analysis and A/B/Multi-variate Testing
- Build and continuously fine-tune smart dashboard/reporting capability.
- Create predictive models and machine-learning algorithms for tracking customers/prospects across owned digital assets.
- Develop deep learning capability to build and maintain the data-driven behavioral segmentation
- Establish intelligent analytics platform to help analyse digital portfolio to to make sound business decisions for digital acquisition and customer engagement initiatives
- Develop processes to implement and operate necessary tagging to effectively monitor new customer journey.
- Process, cleans, and verify the integrity of data used for analysis. Enhance data collection procedures to include information that is relevant for building analytic systems
- Process automation to streamline reporting operation and efficiency.
- Degree holder in Business in mathematics, data analysis, statistics, quantitative finance or related disciplines.
- Minimum 3 years of relevant experience in banking and finance industry.
- Experience in creating data architectures using:
- Statistical computer languages (R, Python, SLQ, etc.)
- Machine learning tools is a plus (L1 logistic regression / decision tree / linear regression, etc.)
- Business intelligence tools (e.g. Tableau, Data Studio)
- Solid knowledge in Agile working approach and project management tools (Jira, Confluence, Trello, Slack etc.)
- Understand industry and market developments relating to own function
- Experience in Banking and Financial Services is a plus
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