Regional Digital Lead - The Coca-Cola Company (Eurasia Middle East)

150) ? true : false" :class="{ 'scroll': scroll }">

Regional Digital Lead – The Coca-Cola Company (Eurasia Middle East)

Regional Digital Lead – The Coca-Cola Company (Eurasia Middle East)

Description

• +10 years experience in digital
• Media agency background is a must
• Experience in a regional role where candidate had overseen multiple markets is a plus.
• Understanding of CCAR and Middle East market is a plus.
• Outstanding organisation, time management, prioritisation, and multi-tasking skills
• Able to build effective motivated teams and empowers individuals to be responsible for their work
• Experience in managing large projects
• Significant proven experience of working with multiple stakeholders, e.g. vendors, clients
• Is a strong mentor and sets the bar for the digital team
• Manages own workloads and the work of others to ensure consistent delivery
• Delegated both routine and important tasks and trusts people to perform them
• Has extensive knowledge on:
• Ad hoc digital innovation projects (e.g. accelerator partnerships, cross-company digital technologies, JBP management, e-commerce , etc.)
• Digital activation, measurement, and performance tracking for all channels,
• Departmental project management of priorities, timelines, capabilities, and deliverables.

• Gives the direction for overall digital strategy integrated to overall strategy with a varied portfolio of all digital channels and tactics to drive results
• Assists client teams and strategists while focusing on the overall media strategy and how digital can support to fulfill objectives and business targets e.g. Awareness, Engagement, CPA, or ROI
• Assists strategy &planning teams for translating digital strategy into action plans to deliver best in market, data driven and effective integrated digital media campaigns
• Leads the digital operations teams and oversees the delivery of the strategies and plans
• Adhering to client-specific process while building digital processes to identify areas of potential development
• Demonstrates awareness of the competition and opportunities for the business
• Works across all digital media channels (Direct, Programmatic, Paid Search, Paid Social and Digital Partnerships)
• Key contact for digital related topics for client’s media lead
• Ensure that the appropriate technology and data is available to track performance against core KPI’s across all digital media channels
• Ensure the digital channel approaches follow best practice set out by Specialist Leads (Search, Social, Programmatic, Direct, Partnerships), are in line with overall strategy and are deliverable and commercially viable.