Senior Insights Manager - FMCG & Category Strategy
Full time
at Resources Group AU
in
New Zealand
Posted on May 8, 2024
Job details
Senior Insights Manager - FMCG & Category Strategy
Shopper Insights Agency This agency has the only benchmarking system in Australia that can give the big retailers a deep, systematic understanding of why their shoppers behave the way they do for any category, segment, brand. It is a hugely powerful research tool that informs the category vision and strategic planning of the top 40+ big names in grocery and liquor with billion-dollar turnovers. You’ll love this small, agile, independent agency, that punches well above its weight! Working with Buyers, Sales, Marketing and Category stakeholders to inform category strategy through a systematic analysis of shopper mindset, sentiment, and behaviour. Turning data into actionable strategies, challenges into opportunities, aspirations into realities! The role of Senior Insights Manager Senior Insights Manager play a vital role, safeguarding client retention and fuelling growth, by identifying and building new opportunities to support existing clients.- Drive big strategic client accounts with major Retailers and FMCGs.
- Synthesise data, pull out critical insights and add top-level thinking to all deliverables
- Present influential presentations and workshops of impactful insights
- Develop your reputation as a specialist in the FMCG/Category Insights, advocating the Shopper.
- Support the SLT with thought leadership, marketing and representing the agency in industry
- Work closely with the Client Service Director, fostering collaboration, internal initiatives, and team growth.
- Significant experience in FMCG/ Retail/ Shopper Insights & Category Strategy
- Exceptional client management skills – a track record of building deep, strategic relationships
- Able to talk confidently about category planning and strategy: range optimisation, innovation, planograms, pricing, promotions, shopper missions etc
- Agency experience prioritised, but clientside experience of interest.
- Comfortable with data: survey data, PoS data, loyalty, panel data etc.
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