Digital Marketing Specialist

If you live and breathe digital marketing we want to talk to you. We are looking for a Digital Marketing Manager to develop implement track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the supporting teams (such as business development designers programmers.) and vendors to launch campaigns on time and on budget. Responsibilities * Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns * Design build and maintain our social media presence * Measure and report performance of all digital marketing campaigns and assess against sales goals (ROI and KPIs)* Identify trends and insights and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan execute and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints * Instrument conversion points and optimize sales funnels Requirements * BS/MS degree in marketing or a related field * Proven working experience in digital marketing * Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences sales leads and devising digital campaigns that engage inform and fetch leads * Experience in optimizing landing pages and user funnels * Experience with A/B and multivariate experiments * Solid knowledge of website analytics tools * Working knowledge of ad serving tools * Experience in setting up and optimizing digital display Ads campaigns * Strong analytical skills and datadriven thinking * Uptodate with the latest trends and best practices in online marketing and measurement