Marketing Specialist/ Manager (B2B SaaS)
Full time
at Gloscale Inc.
in
Egypt
Posted on May 8, 2024
Job details
Job Description
About us
Gloscale is an innovative global consulting firm headquartered in Canada, specializing in technology services and strategic business consulting. We provide a comprehensive suite of integrated solutions that goes beyond mere digital transformation; we are dedicated to leverage technology to create a better tomorrow. Our mission is to redefine consulting services by providing talent with opportunities to engage in international, impactful projects and providing innovative technology solutions to businesses worldwide. This is a remote position. Position: Marketing Specialist/ Manager (B2B SaaS) - Demand Generation Application Deadline: May 20, 2024 Salary Range: $2,000 - $2,500 (equivalent in Egyptian pounds) We are looking for a Marketing Specialist/ Manager from B2B SaaS background. We are looking for a generalist. If you are a person who can wear multiple hats, this position is for you. The ideal candidate has a proven track record of building and scaling B2B SaaS companies from early stages in revenue into growth stages- Developing and executing multi-channel, multi-touch demand generation campaigns designed including content creating, email marketing, paid ads and SEO to drive awareness, engagement and conversion of leads and contribute opportunities to the sales pipeline.
- Partnering closely with a North-American based team to build and support cross-functional lead-generation and account-based marketing programs and campaigns to drive pipeline volume and velocity, ensuring alignment and execution.
- Planning and building lead nurturing programs that move people into an active buying motion - Own Nurture and Re-engagement.'
- Identifying new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimizing for performance.
Job Requirements
Requirements
- A minimum of 3 years experience as a marketing specialist, or demand generation specialist in B2B software
- Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot and Marketo
- Ability to build, run, and manage awareness, paid, and lead nurturing programs and campaigns from start to finish.
- Experience with digital paid media platforms like: Google Ads, LinkedIn Ads, Facebook Ads etc
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