Digital Marketing Strategist
Job details
Location: Lekki Phase 2
Our Client: is a dynamic and rapidly growing tech and e-commerce company dedicated to revolutionizing the way people interact with technology. Their team is driven by innovation, creativity, and a passion for delivering exceptional user experiences. Position Overview: We are seeking a highly skilled Digital Marketing Strategist to join our client's team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive growth, increase brand awareness, and maximize ROI across various online channels. Key Responsibilities:
- Develop and execute digital marketing campaigns to promote [Company Name]'s products/services across multiple channels, including but not limited to, email, social media, PPC, SEO, and content marketing.
- Conduct market research and analyze consumer behavior to identify new opportunities and market trends.
- Collaborate with crossfunctional teams, including marketing, sales, product development, and design, to align digital marketing initiatives with overall business objectives.
- Monitor and analyze campaign performance metrics, such as website traffic, conversion rates, and ROI, and optimize strategies accordingly.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and incorporate innovative techniques into our strategies.
- Manage digital advertising budgets and allocate resources effectively to achieve desired results within budget constraints.
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in digital marketing, preferably in the tech or e-commerce industry.
- Strong understanding of digital marketing channels, platforms, and tools, including Google Analytics, Facebook Ads Manager, and email marketing software.
- Excellent analytical skills and the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for innovation and problem-solving.
- Strong project management skills with the ability to multitask and meet tight deadlines.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Hybrid work structure
- 150 Net Performance bonus at the end of each month
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