Senior Social Media Specialist

About the Company A onestop hub from digital marketing to software development game development telesales and customer service we accommodate to our clients from various industries such as gaming eCommerce F&B and more. We take pride in our ability to comprehend our clients business models and direction and subsequently to develop tailored digital solutions. Overview: Our client is seeking a creative and resultsdriven Social Media/Paid Ads Specialist with a strong focus on social media ads such as Facebook Ads Google/YouTube ads and Tiktok ads. The ideal candidate will be responsible for developing implementing and optimizing digital advertising campaigns to drive brand awareness customer engagement and conversions. Job Responsibilities: 1) Campaign Strategy and Planning: Develop and execute comprehensive digital advertising strategies on platforms like Facebook Instagram Google YouTube and TikTok collaborating with the marketing team to define campaign goals target audience and budget allocation. 2) Ad Creation and Optimization: Create compelling ad creatives that resonate with the target audience and continuously monitor and optimize ad performance to improve clickthrough rates (CTR) conversion rates and return on ad spend (ROAS). 3) Audience Targeting: Conduct indepth audience research segmentation and utilize insights to refine targeting strategies ensuring ads reach the right demographics. 4) Budget Management: Manage and allocate advertising budgets effectively to maximize ROI while monitoring daily and monthly spending to ensure adherence to budgetary constraints. 5) Analytics and Reporting: Generate regular reports on campaign performance utilizing analytics tools to track key performance indicators (KPIs) and provide actionable insights and recommendations for improvement. 6) A/B Testing: To optimize campaign effectiveness implement A/B testing for ad elements such as headlines visuals and ad copy. 7) Stay Informed: To ensure campaigns remain competitive stay up to date with industry trends algorithm changes and emerging advertising platforms. Job Requirements:

• Proven experience in managing successful Facebook Ads Google/YouTube ads and TikTok ads campaigns.
• Proficiency in using advertising platforms analytics tools and ad management software.
• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Creative thinking and the ability to adapt to changing marketing trends.
• Familiar with WordPress and blackhat technologies would be bonus.

• Good communication skill.
• Sensitive with numbers and good analytics skills.
• Willing to explore different approach and think out of the box.
• Detailed oriented.
• Strategic Thinking.

Ken Ng

• Enjoy a 13th month salary along with a range of attractive benefits.
• Experience biannual performance evaluations to track your progress.
• Fostering learning and development culture (career growth).
• Globalisation exposure.