Business Unit Manager - Specialty
Job details
Site Name: Petaling Jaya Horizon Penthouse Posted Date: Apr 26 2024 As a member of the leadership team and reporting directly into the General Manager, you will have over-arching responsibility for four key specialty brands/ businesses, including the launch of a global priority brand into the Malaysian market. This newly created role is of critical strategic importance to GSK Malaysia business and will see you taking lead in shaping, developing, and executing the “go to market” strategy for this significant and strategically important segment. The Business Unit Manager will lead sales and marketing functions, including four Commercial Lead/ Sales & Marketing leaders and is accountable for team development and capability building. Your responsibilities will be broad and will include:
- P&L accountability - Establish market sales and forecasts, recommends optimal structure and optimize A&P Budget management to attain the expanding business opportunity.
- Lead the LOC/region/global matrix launch team in the refinement of the core brand strategy for ensuring successful pre-launch outcomes and preparing for a world class launch.
- Assesses capabilities and suggests capability development needs for the team and recommends capability development activities.
- Developing and implementing a robust, innovative, and multichannel product launch and marketing plan that will differentiate the relevant brand(s) and drive adoption.
- Conduct local launch readiness reviews to prioritize / resolve issues, identify critical path activities and dependencies, and allocate resources.
- Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies, etc…) as relevant.
- Develop an impactful 360 disease awareness strategy to help drive consumer awareness.
- Partner with regulatory, medical, compliance and legal through the development, localization, and approval phases to ensure all materials are held to the highest standards.
- Provide robust and accurate sales forecasting (based on market insights and inputs).
- Leadscross functional collaboration / project teams with local, regional and global teams to maximise performance and leverage learnings.
- Role-models cross-functional collaboration within LOC (eg with medical, market access, government affairs) and contribution as a team member with LT.
- Contribute to a culture of “One Team”, driving organizational continuity and alignment with Global brand team strategies and enable the team to work in a rapid-paced and agile way.
- Act in full compliance with GSK policies and ways of working, values, and expectations.
- 7 years Management in Pharmaceutical / Consumer industry including 3 years brand marketing experience. Candidates with more years of experience are welcome to apply and will be assessed accordingly.
- People management experience is a must; Combined sales/marketing experience is advantageous.
- Experience developing and implementing marketing plans for new product launches incorporating a full MCM strategy.
- Experience in engaging / collaborating with key entities ie. MOH, Payers, pharmacy chains, medical societies, etc…
- Strong levels of commercial and financial acumen and experience in a complex, matrix environment.
- Hands-on with the ability to shape and build a business.
- Strong leadership qualities with the ability to create a culture of collaboration and teamwork that fosters open communication, constructive conflict and organizational flexibility.
- Experience in Stakeholder Management at Regional/Global level is advantageous.
- Entrepreneurial and innovative of spirit.
- Ability to manage complexity, ambiguity and paradoxes.
- Excellent written and oral communication skills with strong formal presentation skills.
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