Freelance SEO & Digital Advertising Specialist (WFH)

Who We Are: Our client champions a * Customer-Centric* approach, driving * Performance* to new heights, fostering a * Growth Mindset* within teams, encouraging seamless * Teamwork* , and upholding the highest standards of * Professionalism* . Location: Remote Compensation : Base Retainer RM2000 + Lead Conversion Incentives + Organic Lead Conversion Bonus Overview We seek a highly skilled and self-motivated Freelance SEO and digital Advertising Specialist to work with our marketing team. This remote position is ideal for professionals adept at utilizing SEO and managing direct advertising campaigns on platforms like Meta and Google Ads to boost lead generation and enhance brand visibility significantly. Enjoy the flexibility of setting your schedule and focusing solely on deliverables. Key Performance Objectives 1. Increase Brand Awareness and Value Implement SEO strategies and manage ad campaigns on Meta and Google Ads to enhance our online presence and align with our brand's core values. 2. Boost Sales Lead Numbers and Quality Through optimized SEO practices and targeted digital advertising, substantially increase the quantity and quality of sales leads within the first 3-4 months. 3. Reduce Cost Per Acquisition Effectively manage Meta and Google Ads advertising budgets to lower acquisition costs while maintaining high-quality lead generation. 4. Develop Long-term Sales Lead Pipeline Build and sustain a robust pipeline of quality leads through strategic SEO and direct digital advertising efforts. Responsibilities 1. Conduct extensive keyword research and optimize website content for maximum SEO results. 2. Plan, execute, and manage comprehensive digital advertising campaigns on Meta and Google Ads. 3. Monitor and analyze campaign performance regularly to adjust strategies for optimal results. 4. Collaborate with marketing teams to ensure a cohesive digital marketing strategy. 5. Stay up-to-date with the latest trends and changes in SEO and digital advertising technologies. Ideal Candidate 1. Proven SEO and digital advertising expertise, with a strong track record of enhancing web traffic and lead generation via Meta and Google Ads. 2. Exceptional analytical abilities to measure, optimize, and report on campaign performance. 3. Ability to work independently, managing multiple projects effectively in a remote environment. 4. Strong communication skills for effective coordination and integration with remote teams. Why Join Us?1. Flexible Working Hours We value results. Manage your schedule and focus on achieving significant outcomes. 2. Competitive Compensation Earn a competitive base retainer, attractive incentives based on lead conversion, and additional bonuses for organic and paid lead achievements. 3. Professional Growth Expand your skills in a critical role that directly impacts our growth with support from a team that fosters innovation. If you're a results-driven professional skilled in SEO and managing direct ad campaigns on platforms like Meta and Google Ads, join us to propel our brand to new heights while enjoying unparalleled work flexibility. We're excited to see what you can bring to our team!