Senior CRM Specialist (Trading)
Job details
About the Role Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages. You will join a growing team of professionals driving transaction engagement at Crypto.com , and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies. Responsibilities: -Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams -Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)-Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion. -Support analysis and enhancement of CRM campaigns -Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness -Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages -Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans. -Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives -Assess and plan data points to integrate with CRM platform Requirements: -BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field -Minimum of 3 years experience in e-commerce business -Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)-Experience with API integration will be a plusA strong eye for detail and precision -Quick-thinking to respond to ever-changing and volatile market conditions -Self-directed learning attitude and strong sense of ownership -Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking -Excellent skills in MS Office suite of programmes -Excellent command of English, both written and verbally -Proficiency in building email templates via HTMLProficiency in SQL or Python and other programming languages -Experience in copywriting and/or designStrong understanding of cryptocurrency/blockchain industries including non-fungible tokens #Hybrid #LI-MK1 Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Are you ready to kickstart your future with us? Benefits Competitive salary Medical insurance package with extended coverage to dependents Attractive annual leave entitlement including: birthday, work anniversary Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. Work Perks: crypto.com visa card provided upon joining Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team. About Crypto.com : Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at . Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only. #J-18808-Ljbffr
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