Wavemaker | Senior Manager Research & Data Analytics
Job details
Reporting to: Associate Business Director Location, Country: Lahore, Pakistan Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Research & Data Analytics to join us. In this role, you will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Wavemaker. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. 3 best things about the job:
- Good learning ground for energetic employee who wants to expand media industry knowledge.
- Young and like-minded colleagues working with each other.
- Always learning innovative and interesting things in media industry
- Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
- Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
- Measurement framework
- Become a confident user of systems and tools within Wavemaker and the industry
- Build relationships internally across disciplines and countries
- Support teams in analyzing data and finding insights
- Formulate strategic recommendations with data & analytics team and above based on gathered insights
- Collaborate with the team to develop new tools and solutions
- Collate data and support data & analytics team with the delivery of reporting for clients
- Audit new external tools to build a wider knowledge of the market
- Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
- Strong attention to detail and ability to manage multiple tasks
- Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
- Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
- Familiar with statistical / programming languages (e.g., Python,
- Candidate must possess at least a bachelor’s degree in business, Statistics or Economics.
- Minimum 3+ years of experience in media/marketing data and analytics .
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.