Social Media Specialist

Job Description

Our client is a Digital Marketing Agency based in Atlanta, GA, and Charlotte, NC. They're looking to hire a Social Media Specialist. The Social Media Marketing Specialist will play a pivotal role in overseeing our clients' social media platforms, campaigns, and blogs. This individual should possess a profound proficiency in the Adobe Suite or comparable design platform, an expansive understanding of social media trends and analytics, and the ability to generate engaging platform-specific content. Core Areas of Responsibility (Other duties may be assigned):

• Strategically manage and grow client social media profiles and presence, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube.
• Craft and schedule compelling content on a 30-day rolling calendar that aligns with brand voice and audience preferences, driving engagement and follower growth.
• Employ data analytics tools to track campaign performance and adjust strategies based on insights.
• Collaborate with content creators to produce visually appealing and share-worthy content for various social media platforms.
• Stay updated with social media trends, algorithms, and best practices to ensure maximum visibility and engagement for our content.

Professional Competencies:

• Extensive knowledge and proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, or the ability to edit within Figma
• Exceptional and professional client serviceability
• Adept at using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to monitor and optimize campaign performance.
• Strong understanding of SEO principles and how they apply to content marketing and social media.
• Excellent communication skills, both written and verbal, with the ability to create engaging and grammatically correct content.
• Proficient in content marketing theory and application across social media platforms.

Job Requirements:

• 2-4 years of experience in social media marketing or a related field.
• Bachelor’s Degree in Marketing, Journalism, Communication, or a related discipline.
• Demonstrated success in managing social media channels and campaigns with a portfolio of work.
• Strong project management skills, with a focus on creativity, deadlines, and team collaboration.

Application Process: To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets
• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.

If ever you want us to delete your information, please reach out to us at admin@projectgrowthmarketing.com