Senior Brand Manager Consumer Marketing

Job Purpose As Senior Brand Manager consumer marketing, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan including consumer activation, media planning Education, Experience & Skills

• Bachelor’s Degree, MBA Preferred
• 5+ years experience in FMCG or related industry
• In-depth knowledge of marketing products or services
• Well-developed influencing and negotiating skills.
• Thrives in a fast-paced, dynamic environment; feels driven to conquer uncharted territory.
• Extensive consumer marketing experience, including media and measurement.
• Demonstrable local experience, including 360 campaign management.
• Ability to negotiate with and influence stakeholders including more senior
• Capacity to network effectively and build strong relationships across cultures
• Drive for performance and ability to act independently through creative thinking, problem solving and ability to work under pressure and meet deadlines
• Optimistic team player excited to deliver in a role with purpose
• Strong marketing experience for consumers Awareness Campaign, comsumer activation etc and related contents creation and agency management experience
• Experience collaborating with cross-functional teams to deliver strong outcomes.
• Ability to define, track, analyze key performance measures and make data-driven decisions.
• Understanding of the changing digital environment particularly how this can impact our strategy.
• Drive for performance, discipline on execution & tracking results & meet deadlines.
• Strong governance mindset: able to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

Key Responsibilities

• Driving the consumer strategy
• Prepare consumer business plans (strategic and operational)
• Leading the development of disease awareness campaigns, rooted in data and insights.
• Working closely with creative and media agencies to develop and foster execution of these campaigns.
• Partnering with cross functional and sales teams and support them on tactical deployment and execution of marketing plans.
• Championing best practices of consumer activation within GSK, including influencers, social media, and out-of-home amplification initiatives
• Assess opportunities for new products and launch new products to maximize profitability.
• Conduct market research to uncover potential business opportunities in the market and ensure commercial viability.
• Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity.

Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. #J-18808-Ljbffr