Digital Marketing Manager (E-commerce) - Manila based

Company Description We are Optimus Executive Search Solutions, an executive search organization that specializes in the Fast Moving Consumer Goods (FMCG) and Pharmaceutical Industries. Our company has solid proven experience in recruitment, sourcing, and selection of talent across levels and functions. We value Quality, Efficiency, Timeliness, and Cost-effectiveness and treat every engagement as one that is unique and specific. In 2018, we partnered with the Cornerstone International Group, a worldwide headhunting and management consulting network. As their newest partner-member, we are now known as Cornerstone Philippines. We aim to leverage Cornerstone's global presence, network, and track record to continue raising our standards and best practices. Optimus is assisting a top-tier provider of innovative electronics and technology solutions in recruiting a Digital Marketing Manager (E-commerce). Location: Manila Work setup: Onsite; Mon-Fri Responsibilities: As the Digital Marketing Manager for e-commerce platform, you will play a crucial role in driving sales and revenue growth through effective digital marketing strategies. You will lead a talented team and collaborate with cross-functional partners to optimize our online presence, attract qualified traffic, and convert visitors into customers.

• Populate website with all the products that we carry and ensure accuracy in description, price and availability per location.
• Develop and execute comprehensive digital marketing campaigns to drive traffic, engagement, and sales through our e-commerce website.
• Utilize a mix of channels including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, affiliate marketing, and content marketing.
• Analyze website traffic and user behavior using web analytics tools to identify opportunities for optimization and improvement.
• Manage online advertising budgets effectively to achieve maximum return on investment (ROI) and cost per acquisition (CPA) targets.
• Optimize website content, product pages, and landing pages for conversion rate optimization (CRO) and user experience (UX).
• Collaborate with the merchandising team to develop promotional campaigns, discounts, and offers to drive sales.
• Streamline fulfillment processes to ensure we exceed customer delivery expectations.
• Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce to ensure our competitive edge.

• Bachelor's degree in Marketing, Business Administration, Web Administration, Multimedia Arts or any similar field.
• Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and driving online sales.
• Proven track record of success in developing and executing digital marketing campaigns that drive measurable results.
• Strong understanding of e-commerce platforms, website analytics tools, and digital marketing technologies.
• Excellent analytical skills and the ability to interpret data to make informed decisions and optimize campaigns.
• Creative thinking and problem-solving abilities, with a passion for driving innovation and continuous improvement.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.