Digital Marketing Manager

Who you are: A Digital Marketing Manager is a professional responsible for maintaining a brand’s online presence and driving sales through various marketing campaigns. They collaborate with other professionals, strategize, and create content for successful campaigns. If you live and breathe digital marketing, this role might be perfect for you! Responsibilities : We’re looking for someone to execute 1. Planning Digital Marketing Campaigns:

• Develop and execute digital marketing strategies, including web, SEO/SEM, email, social

media, and display advertising.

• Collaborate with internal teams and vendors to launch campaigns on time and within budget.

2. Social Media Management:

• Maintain the brand’s social media presence across all digital channels.
• Design, build, and optimize social media profiles.
• Performance Measurement and Reporting:
• Measure and report on the performance of all digital marketing campaigns.
• Assess against goals (ROI and KPIs).

3. Creative Growth Strategies:

• Identify trends and insights to optimize spend and performance.
• Brainstorm new and creative growth strategies.

4. User Experience Optimization:

• Collaborate with internal teams to create landing pages and enhance user experience.
• Instrument conversion points and optimize user funnels.
• Thought Leadership and Technology Evaluation:
• Evaluate emerging technologies and provide thought leadership.

5. Requirements and Skills:

• Experience: Proven working experience in digital marketing.

Demonstrable Skills: Leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Essential skills for a Digital Marketing Manager include: 1. Strategic Thinking and Creativity:

• Strategize: Develop and execute digital marketing plans aligned with business goals.
• Creativity: Generate innovative ideas for campaigns and content.

2. Data-Driven Decision Making:

• Analytics: Understand and interpret data from various platforms (Google Analytics, social

media insights, etc.).

• A/B Testing: Conduct experiments to optimize campaigns.

3.Search Engine Optimization (SEO):

• Keyword Research: Identify relevant keywords for organic search.
• On-Page and Off-Page SEO: Optimize website content and build quality backlinks.

4. Social Media Management:

• Content Creation: Create engaging social media content.
• Community Management: Interact with followers and respond to inquiries.

5. Paid Advertising:

• PPC (Pay-Per-Click): Manage paid search and display campaigns.
• Social Ads: Run targeted ads on platforms like Facebook, Instagram, and LinkedIn.

6.Content Marketing:

• Content Strategy: Plan and create valuable content (blogs, videos, infographics).
• Distribution: Promote content through various channels.

7. Email Marketing:

• Segmentation: Divide the audience for personalized email campaigns.
• Automation: Set up automated email workflows.

8. Conversion Rate Optimization (CRO):

• Landing Page Optimization: Improve landing page performance.
• User Experience (UX): Enhance website usability.

9.Project Management:

• Timelines: Manage project schedules and deadlines.
• Collaboration: Coordinate with designers, developers, and other team members.

10. Adaptability and Continuous Learning:

• Stay Updated: Keep up with industry trends, algorithm changes, and new tools.
• Flexibility: Adapt to evolving digital landscapes.

How you’ll grow : Your personal and professional development are important to us. As a company that’s constantly redefining the boundaries of possibility, we’ll challenge you to push yourself, accelerate your ambitions and rise to the new level of excellence. As you connect with our visions, you’ll be rewarded with countless opportunities to experience new things and enhance your abilities. What you’ll get:

• Performance related Bonuses
• Insurance Benefits - Medical Insurance, Accidental Insurance, Life Insurance
• Parental Support - Maternity & Paternity Leaves.
• Retirement Benefits - Employee PF Contribution, Gratuity, Leave Encashment etc
• Various kinds of Leaves and it’s benefits
• Career focused technical and leadership training.
• Inhouse lunch
• Day Shift

About Us: At Symmetrics, we approach every new project with a vision unborrowed. We work unboxed by assumptions and past experiences and employ our creative abilities from the ground up - to build spaces that speak highly of an organization’s identity and culture. Whether it is a "blank slate" project which puts our imagination on overdrive or one with constraints and deadlines requiring attention-to-detail, we treat every project as an opportunity to raise the bar for ourselves. Qualifications : Bachelor's degree in marketing, advertising, communications, business administration, or a related field / Master's Degree. Experience : 8-10 years No of Openings : 01 Location : Bangalore