Lead Product Manager - Ads
Job details
About Pocket FM It’s an amazing time to join Pocket FM as we continue shaping the future of audio entertainment across the world. We are a leading audio entertainment platform, pioneering the audio series category (episodic fictional storytelling) with the largest collection of audio fiction across a wide variety of genres and languages. We are reimagining audio entertainment to build an internet-scale platform that brings together communities by making audio series the mainstream entertainment. Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to a 130 million listeners community, spending an average of over 115 minutes every day, while the total streaming on the app counts to over 6.25 billion minutes monthly. Joining Pocket FM now means being at the heart of a rapidly growing global phenomenon. We're shaping the future of audio entertainment, backed by industry giants like Tencent, Lightspeed, Naver, Goodwater Capital, and Tanglin Venture Partners. Here, your contributions don't just add value; they redefine the way the world listens. Key expectations from the role:
- Lead products for Ads charter with the key responsibility of maximizing ad revenue from billions+ minutes of monthly audio streaming on the platform
- Devise & execute ad revenue growth levers across different advertising formats like rewarded videos/ audio/interstitial/banners, etc
- Own end-to-end user experience for ad products to maintain a world-class product usage experience
- Lead an independent product development unit, consisting of PMs, Developers, Designers, Analysts, QA, etc to meet the business objectives of the ads charter
- Be responsible for managing supply, demand & optimisation sides of ad products to maximize revenue
- Should be comfortable working in a fast-paced product development cycle
- Should have 6-8 Years of relevant experience
- Good understanding of building MVPs & running A/B tests to test and validate growth opportunities
- Operating with a high sense of ownership, bias for action & impact
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