Manager - Digital Marketing
Job details
Media Strategy: Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths. Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads - Adwords & DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL & Content Creators ecosystem is good to have. Measurement : Thinking beyond just media metrics, working towards business attribution of the media impact. Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns. The Role Requires Close Collaboration With
- Partners : Google/Facebook/Twitter
- 3rd Party - Publisher Ecosystem
- Media Agencies
- Brand Team
- Category Team
- Analytics
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