Marketing Specialist

Job Location :- Nigeria Responsibilities

• Develop and implement portfolio strategy.
• Development and implementation of brand strategy.
• Developing the marketing strategy for new and existing products
• Develop digital strategy, social media, online & e-commerce.
• Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Guiding the day-to-day activities of the marketing team.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Oversee the planning and implementation of marketing activities on a targeted, local level
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organisation.
• Undertake continuous quarterly analysis of competitive environment and consumer trends
• Provide direction to continuously keep in focus the company’s vision and corporate goals relating to marketing functions.
• Prepare annual overall marketing plans, budget and reviews; and monitor implementation to achieve plans.
• Direct and co-ordinate all marketing functions towards achieving planned profit margins, market share and enlarged product portfolio.
• Provide the Group Executive Director & Managing Director with regular information on, market share and competitive activity.
• Advise the Exco. on pricing issues and application of pricing strategies to enhance competitive positioning.
• Drive new product development.
• Advice Production Manager in conjunction with NSM on sales forecasts to enable preparation of production plans to meet marketing goals.
• Maintain up to date information base on total external environment and continuous portfolio assessment to guide EXCO.
• Evolve effective advertising, pricing, and promotional strategies to achieve plan.
• Train and develop a highly competent and motivated team. Provide direction, leadership, and motivational focus to the marketing team.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs.
• Commission market research; 3rd party and internal

• MBA or a master’s degree would be an advantage.
• Professional marketing qualification E.g. Chartered Institute of Marketing may help
• 15 years’ marketing & brands experience in FMCG, particularly spices and seasonings
• 4+ years in marketing within Africa

• Demonstrable track record of launching new brands / relaunching old brands to reinvigorate and grow the consumer base, market share, volume & margins.
• Experience positioning & repositioning FMCG brands
• Conceived portfolio strategy & portfolio architecture
• Set marketing processes for a team of brand managers.
• Brand knowledge & know-how: Brand values alignment, brand image upgrading, brand re-invigoration, brand building expertise.
• Skilled articulator of value proposition for each brand to its target segment
• Relationships with the leading global creative agencies
• Resilient character ready to roll up sleeves.
• Happy and comfortable being out in the field half the time meeting & observing customers & consumers to glean actionable insights.
• Knowledge of sales; operations, channels, routes to market
• A proven leader & team builder able to develop talent, guide, mentor, encourage and discipline / take tough calls.
• Knowledge of digital marketing
• Strong leadership, organizational & management abilities
• Consumer centric brands focus
• Ability to predict / identify and exploit consumer trends & behaviour.
• Knowledge of sales systems, route to market
• Excellent communication and negotiation skills, and good interpersonal relationships.