Senior Retention Manager
Full time
at Neon Digital Media
in
India
Posted on May 8, 2024
Job details
Neon Digital is looking for a dynamic individual specializing in Retention Marketing strategies. Our retention business is growing rapidly with customers such as Tata Motors, Revolt, and Philip Morris and we are looking for growth-minded individuals who can help our clients reach their retention goals. Job Description
- Own the overall retention strategy for the client and execute the same
- Develop and manage marketing campaigns aimed at improving customer retention & conversions across multiple channels (email, Web, WhatsApp messaging, SMS)
- Partner with Brand and Product marketing to develop key messaging points and direct response creatives across mediums
- Manage and improve the customer lifecycle campaigns across multiple channels.
- Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
- Execute monthly and quarterly plans that maximize customer revenue through effective and targeted up-sell, cross-sell, and increased product penetration.
- Monitor and report on the performance of these campaigns against agreed KPIs.
- Analyse marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
- Assist in preparing client pitches for strategy.
- Knowledge of multiple retention tools (Clevertap, Webengage, MoEngage, etc) and their usage
- You are a self-starter, detail-oriented and can adhere to and implement processes and protocols
- You are a team player and desire to collaborate and communicate effectively.
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